Sir Richard Bramson and the Virgin Group of Companies

Sir Richard Bramson and the Virgin Group of Companies Essay example
Masters
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Marketing
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Sir Richard Branson and the Virgin Group of Companies Executive Summary This is a business case study of the Virgin Group of Companies, which is managed and owned by one of the most famous world entrepreneurs, Sir Richard Branson. Assessment of the entrepreneurship skills of Sir Richard Branson will contribute in the application of these skills in business and marketing strategies…

Introduction

The success of his prestigious group of companies is a confirmation of his ability to apply the necessary management skills and strategies required for successful businesses. Sir Richard Branson had no initial intentions of becoming an entrepreneur although this did not prevent him from building his status as one of the most successful entrepreneurs globally. Having launched a student magazine at the age of sixteen and managed a student advisory centre, Branson had a background in business establishment and management i.e. habitual entrepreneur (Branson, 2011; Shavinina, 2008: 9-15). However, the success and expansion of the Virgin Group led to incorporation of other business ventures making him a portfolio entrepreneur. Some of the personal entrepreneurial characteristics that have enabled Branson to emerge as an exemplary entrepreneur include his high level of motivation, high levels of self confidence, abundant energy levels and the ability to sustain the entrepreneurial approaches in long term (Branson, 2011). Additionally, he has exhibited his worth as a risk-taker, the ability to set achievable goals, innovation and a problem solver (Bolton and Thompson, 2000). ...
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