Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle

Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle Essay example
Masters
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Marketing
Pages 12 (3012 words)
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Evaluation and comparison of the marketing strategies of two global companies: Nestle and P&G Table of Contents Introduction 4 Company overview 4 Nestle 4 P&G 5 SWOT analysis 6 Internal strengths 6 Internal weaknesses 7 External opportunities 7 External threats 8 Porter’s Five Forces Analysis 9 Threat of new entrants 9 Bargaining power of buyers 9 Bargaining power of suppliers 10 Threat of substitutes 10 Internal rivalry in the industry 11 Marketing Mix 11 Product 11 Price 12 Place 12 Promotion 13 References 14 Introduction This paper deals with a detailed comparative analysis of marketing strategies of two Global FMCG companies…

Introduction

Therefore, these three efficient tools of marketing will help to analyse overall marketing strategies of the two selected companies. Marketing strategy reflects the overall efficiency of a brand in the market in terms of demand of the products in the target market. It is one of the important areas of a business which drives the market demand and brand value of overall brand in the market. Nestle and P&G are two leading multinational FMCG companies which have been developing and implementing effective marketing strategies. Innovative marketing strategies by these brands create a benchmark in the market with their competitors. Through, both of these two companies operate in the same sector but there is substantial difference in main focused areas of business of these two companies. Main business of Nestle is confectionary food business whereas P&G’s focused area is beauty and household products. ...
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