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Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle - Essay Example

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Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle

Therefore, these three efficient tools of marketing will help to analyse overall marketing strategies of the two selected companies. Marketing strategy reflects the overall efficiency of a brand in the market in terms of demand of the products in the target market. It is one of the important areas of a business which drives the market demand and brand value of overall brand in the market. Nestle and P&G are two leading multinational FMCG companies which have been developing and implementing effective marketing strategies. Innovative marketing strategies by these brands create a benchmark in the market with their competitors. Through, both of these two companies operate in the same sector but there is substantial difference in main focused areas of business of these two companies. Main business of Nestle is confectionary food business whereas P&G’s focused area is beauty and household products. ...
In terms of revenue and market, Nestle is the largest confectionary and notional food company in the world. The company has successfully developed a diversified portfolio of different popular brands. Major categories of products are starting from breakfast cereals, baby food, dairy products, bottled water, coffee confectionary, snacks, ice cream and pet foods. To compete with the regional competitors in foreign markets, the company has established production units in most of the foreign markets. It helps the company to offer competitive market price of its products. Nestle has developed 450 production units in 86 foreign countries. Demand of the Nestle product is so high that $1.1 billion revenue comes from only 29 brands. These brands include Kitkat, Nespresso, Nesquik, Nescafe, Smarties, Magi, Vittel etc. Nestle holds a large stake on world’s largest beauty product brand in terms of revenue and market share i.e. L’Oreal. Nestle has been followed acquisition aggressive strategy for rapid diversification into many foreign markets. The company holds the first position as world’s most profitable company in Fortune Global 500. The company currently has more than $200 billion market share and it helped the company to achieve FT Global 2011 ranking as 13th position. P&G Procter & Gamble is of the largest multinational fast moving consumer goods company in the world. It is a US based company headquartered in Ney York Stock Exchange. The company has successfully developed a large portfolio of diversified brands of different product ranges. Each of the brands holds wide numbers of products, most of that are very much popular in global market. P&G generated $82.6 billion revenue according annual report of 2011. The company ranked fifth position in the list of ...Show more

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Evaluation and comparison of the marketing strategies of two global companies: Nestle and P&G Table of Contents Introduction 4 Company overview 4 Nestle 4 P&G 5 SWOT analysis 6 Internal strengths 6 Internal weaknesses 7 External opportunities 7 External threats 8 Porter’s Five Forces Analysis 9 Threat of new entrants 9 Bargaining power of buyers 9 Bargaining power of suppliers 10 Threat of substitutes 10 Internal rivalry in the industry 11 Marketing Mix 11 Product 11 Price 12 Place 12 Promotion 13 References 14 Introduction This paper deals with a detailed comparative analysis of marketing strategies of two Global FMCG companies…
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