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Principle of Fashion Marketing 2013
Pages 14 (3514 words)
Fashion Marketing Table of Contents Fashion Marketing 1 Table of Contents 2 Introduction 3 Branding and Importance of branding in the fashion market 13 Introduction Louis Vuitton primarily known as Louis Vuitton Malletier is a renowned French based fashion house established in the year 1854.
The growth history of the Louis Vuitton has been awarded with the reward of world’s most valuable luxury brand for the six consecutive years from 2006 to 2012. The recognition as world’s most luxury brand has also enabled the company to gain high market valuation. The market valuation of the Louis Vuitton was about 25.9 billion USD in the year 2012 (Louis Vuitton 2012). The underlying essay aims at analysing brand position of Louis Vuitton. The brand analysis of the company will be done in accordance with the stepwise framework of PEST analysis, MICRO analysis, market segmentation, target market strategy, etc. The marketing mix of the company will also be presented in order to specific ideas regarding product, pricing, place and promotional strategy being adopted by the company. The assessment of branding and marketing perspective of the company in light of the above mentioned frameworks will facilitate in identifying challenges likely to incur in the next three years and solutions in the form of recommendations to handle such challenges. PEST analysis PEST analysis is the most widely adopted tool of performing macro environment analysis of the company. PEST analysis represents the acronym of political, economic, legal and technological analysis of the concerned company. ...
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