The essay "Principle of Fashion Marketing" concerns the fashion marketing. The growth history of the Louis Vuitton has been awarded with the reward of world’s most valuable luxury brand for the six consecutive years from 2006 to 2012. The recognition as world’s most luxury brand has also enabled the company to gain high market valuation. The market valuation of the Louis Vuitton was about 25.9 billion USD in the year 2012. The underlying essay aims at analysing brand position of Louis Vuitton. The brand analysis of the company will be done in accordance with the stepwise framework of PEST analysis, MICRO analysis, market segmentation, target market strategy, etc. The marketing mix of the company will also be presented in order to specific ideas regarding product, pricing, place and promotional strategy being adopted by the company. The assessment of branding and marketing perspective of the company in light of the above mentioned frameworks will facilitate in identifying challenges likely to incur in the next three years and solutions in the form of recommendations to handle such challenges. PEST analysis is the most widely adopted tool of performing macro environment analysis of the company. PEST analysis represents the acronym of political, economic, legal and technological analysis of the concerned company. This dimension of PEST analysis takes into consideration political structure, stability and regulating or governing philosophy behind respective government. France is one of the developed country. with stable political environment. The political atmosphere of the country is favourable with no political trouble, crisis, conflict or any adverse situation. The favourable political climate has attracted many investors to invest money in the Louis Vuitton expansion strategies. The establishment of any business operation in the France requires a fixed investment limit of 1500000 Euros (France Country Report, 2011). The fixed investment limit act as a obstacle for many international enterprises. But, France government has tried to convert this obstacle into opportunity by announcing various tax saving schemes to business organisations of France. Moreover, France government also do not hold any strict religious belief and customs and thus facilitates the entry of every business enterprise having any religious background and customs. The favourable political conditions have facilitated the Louis Vuitton to a wide extent in carrying the business operations and pursuing international expansion strategies in France without any difficulty. Economic Economic conditions and factors also play a significant role in determining success of any business operation. The economic variables take into account inflation and interest rates, unemployment condition, Gross domestic product (GDP), and many more. The GDP rate of France was being considered as stronger in the year 2011 with the surprising growth of about 1.85%. The economy of France was considered as fifth largest in the world and second largest in the Europe. It is also being recognised as one of the wealthiest European country and world’s fourth largest wealthiest nation. The aggregate household wealth of the economy was about 2.6 million dollar in the year 2012 demonstrating growth history of France (France Country Report, 2011). The inflation and unemployment rate of the France economy was also
The essay analyzes the fashion marketing. Louis Vuitton primarily known as Louis Vuitton Malletier is a renowned French based fashion house established in the year 1854. The brand name of the Louis Vuitton is provided in accordance with its founder name Louis Vuitton…
Other brands that the company produces include Fanta, Sprite, Minute Maid, Dasani water, Simply Orange brand and Fruitopia among others. Being under the leadership of Muhtar Kent, Coca-Cola enjoys large number of loyal customers an aspect that makes it attain high level of profitability and sustainable growth of its revenue.
Fashion and Consumer Culture
Fashion designs keep changing each day following the demand of the society. In many cases, the society would go for the latest fashion in the market without asking who designed the fashion. Fashions designers take their time to come up with new designs in order to keep the consumers buying.
This essay explores fashion marketing. Pull marketing involves active involvement in seeking the marketing content often through opening mail, text or web searches whereas push marketing involves sending a message by the marketer without the consent of the recipients which can include display advertisements on websites and new blogs.
The marketing mix consists of four elements, each of which has its own separate importance. These elements are: Product Price Place Promotion Getting the combination of these elements helps an organization to meet its marketing objective and the need and demands of its targeted market.
This is effectively established by the experiences of Jones Soda who, through the deployment of poorly selected and over-expensive marketing strategies, ended up spending a total of 40% of its revenues on marketing, could not sustain this figures and ultimately had to sell the company (Steiner, 2005).
Wal-Mart has performed well in all these countries with U.K being the top international contributor. Wal-Mart's success in these countries came because of the brand name it has, plus Wal-Mart always streamlines its systems to give the maximum efficiency that other companies cannot cope up with.
Retail marketing serves this particular market. Boots Plc and Superdrug Plc are part of the retail business in OTC healthcare drug and chemists sector.
Started in 1849 with selling of herbal remedies from a small store in Goose Gate, Nottingham today Boots has its presence in more than 15 countries.
This essay discovers the marketing in fashion. Hanes has been around for over one hundred years ago. John Wesley Hanes changed the clothes market with his two piece underwear for men. His company became the US market leader for men’s, women’s and children’s wear in the following years.
This paper discovers the Marketing & Management of Fashion. Fashion marketing and management allows students to develop diverse skills allowing them to grasp fully and appreciate business management and marketing in the fashion industry. The major has three major areas aimed at enlightening the students that are management and marketing.
1 pages (250 words)Essay
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