Introduction Online marketing is a strategy that provides a wide variety of marketing services, especially for those companies and organizations that wish to communicate directly with the customer. The airline industry have in recent years shifted its focus to online marketing because it provides many services which other marketing strategies tend not to provide or if they do, it is at a lower quality…
The use of online marketing is quite advantageous for the airline industry because it provides access to potential customers even in the most remote areas of the world. The internet is currently one of the most accessed tools of marketing in the world and because of this; online marketing carries with it a higher possibility of having access to more customers than other traditional means of marketing. Among the biggest advantages of online marketing for the airline industry is that it is not only done at a local level, its marketing campaigns are also done at a regional, national, and international level and this is one of the reasons why this means of marketing is one of the most successful of its kind worldwide. Online marketing is so efficient that it is able to compete effectively against other marketing strategies and in fact, it has an edge over them. When compared to other means of marketing, one is likely to find that online marketing is probably more popular than the others hence more returns to those companies that invest in it. This is means of marketing which most airline industries in the world should aspire to invest in because it is a guarantee of their success not only in the present, but also in the future. The online marketing of an airline company can be used as a means through which it can be able to attract the best talent to seek jobs within it. With some of the best people working for it, not only will such a company be able to offer excellent services, but its reputation is likely to grow, since the internet has become a means through which news travels fast. Making excellent job offers through the internet and acquiring good staff through it is a means to make the public more aware of the company. Because online marketing is one of the leading marketing strategies, this is where most companies and other institutions go to when they need to acquire people in to work for them. In addition, marketing online ensures that a company’s clients stay up to date with the current knowledge about it as well as ensuring that they take advantage of all offers that the company has to give, hence giving the company a competitive edge over other airlines. Online marketing ensures that an airline is able to make adjustments quickly, according to the changes in the marketing scene in the world and it does this for assisting its clients keep up to speed of things so that they do not lose any opportunities if there are any unexpected changes in the market. Online marketing provides a swift means through which individuals can easily be able to make connections with people and resources which they have need of in order receive the services they want from the airline companies. Context This paper discusses the need for companies in the airline industry to turn to the online marketing in order to reach more customers in the process of marketing their products. It deals with how these companies are moving from the old mode of marketing and relying heavily on new sources such as social networks. Instead of the impersonal marketing modes of the past, these companies have now realized that it is better to deal with potential customers on a more personal basis so that data that is more reliable can be collected. Due to the availability of a lot of data that is brought about by social networks and consumer websites, online marketing ...
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