The use of online marketing is quite advantageous for the airline industry because it provides access to potential customers even in the most remote areas of the world. The internet is currently one of the most accessed tools of marketing in the world and because of this; online marketing carries with it a higher possibility of having access to more customers than other traditional means of marketing. Among the biggest advantages of online marketing for the airline industry is that it is not only done at a local level, its marketing campaigns are also done at a regional, national, and international level and this is one of the reasons why this means of marketing is one of the most successful of its kind worldwide. Online marketing is so efficient that it is able to compete effectively against other marketing strategies and in fact, it has an edge over them. When compared to other means of marketing, one is likely to find that online marketing is probably more popular than the others hence more returns to those companies that invest in it. This is means of marketing which most airline industries in the world should aspire to invest in because it is a guarantee of their success not only in the present, but also in the future. The online marketing of an airline company can be used as a means through which it can be able to attract the best talent to seek jobs within it. With some of the best people working for it, not only will such a company be able to offer excellent services, but its reputation is likely to grow, since the internet has become a means through which news travels fast. Making excellent job offers through the internet and acquiring good staff through it is a means to make the public more aware of the company. Because online marketing is one of the leading marketing strategies, this is where most companies and other institutions go to when they need to acquire people in to work for them. In addition, marketing online ensures that a company’s clients stay up to date with the current knowledge about it as well as ensuring that they take advantage of all offers that the company has to give, hence giving the company a competitive edge over other airlines. Online marketing ensures that an airline is able to make adjustments quickly, according to the changes in the marketing scene in the world and it does this for assisting its clients keep up to speed of things so that they do not lose any opportunities if there are any unexpected changes in the market. Online marketing provides a swift means through which individuals can easily be able to make connections with people and resources which they have need of in order receive the services they want from the airline companies. Context This paper discusses the need for companies in the airline industry to turn to the online marketing in order to reach more customers in the process of marketing their products. It deals with how these companies are moving from the old mode of marketing and relying heavily on new sources such as social networks. Instead of the impersonal marketing modes of the past, these companies have now realized that it is better to deal with potential customers on a more personal basis so that data that is more reliable can be collected. Due to the availability of a lot of data that is brought about by social networks and consumer websites, online marketing
Introduction Online marketing is a strategy that provides a wide variety of marketing services, especially for those companies and organizations that wish to communicate directly with the customer. The airline industry have in recent years shifted its focus to online marketing because it provides many services which other marketing strategies tend not to provide or if they do, it is at a lower quality…
An online booking system for parking will make it easy for people to know the exact location of available parking spaces and book them in advance before driving there. This will save people time wasted in the search for available parking spaces and also help in mitigating the issue of unnecessary traffic jams.
Celebrity Endorsement Exploring the contribution of celebrity endorsement to achieving marketing communications objectives in the retail clothing industry: a case study on Topshop.
The purpose of the study being to answer the question whether celebrity endorsements act as an antecedent of brand-brand building and accept impact over the purchasing behaviour of customer in case of fashion apparel, it becomes necessary that the literature review aims at developing a broad understanding of the theoretical basis of integrated marketing communications be built up first; the reason being celebrity endorsement is a constituent of the marketing mix.
Overall web industry has made its place in social and economic affairs. The guests and customers, in this internet era, have full liberty to choose the place they want to move to, make decisions regarding the airline by simply sitting at homes and using internet facility and get instant confirmations about their bookings and reservations.
Singapore Airlines holds a place of pride in being the national flying career in Singapore catering to both the international and local consumer base. The company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
Introduction The nature of competitiveness of the global market place has been ha been changed significantly in the post-modern age of business environment. The intensity of the competiveness are increasing continuously and the in order to cope with the fierce competition, the existing firms are trying to gain a sustainable competitive advantage to secure a reliable amount of the revenue.
This feature of marketing strategy has made many organizations opt to use social media as their marketing tool. Social media provides the most comfortable and appealing platform for marketing than any other medium (Kincy, 2011). In explaining the significance of the social media, Hargadon & Douglas (2001) also point out that social media makes it easy for consumer to realize their need, access available options and receive customer service.
The research shows that Singapore Airlines holds a place of pride in being the national flying carrier in Singapore catering to both the international and local consumer base and the company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
Although, the product itself has an importance but the consumer behaviour can be affected by various psychological and environmental factors (Hitt, Hoskisson and Ireland, 2008). The consumer development