Chingdao Company

Chingdao Company Essay example
Masters
Essay
Marketing
Pages 14 (3514 words)
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Name…………………………………………………………………………………xxxxx Institution…………………………………………………………………………….xxxxx Course…………………………………………………………………………………xxxxx Professor………………………………………………………………………………xxxxx @2013 Business Simulation Game Introduction There has been a growing trend in the use of simulation to explain abstract concepts learnt theoretically by providing demonstration…

Introduction

Activities in this BSG simulation involve competitive production and marketing in Athletic footwear industry against other companies. The products are distributed and marketed within four different regions: Asia- pacific, European - Africa, northern America and Latin America (BSG-Online 2012). Working as a team of co-managers in charge of the company operations is essential for successful implementation of a decision made and their integration in achievement of overall strategic plan (Barker & Angelopulo 2006). Team work should not be confused to be merely a working group but rather be jointly committed to delivering the collective work performance. In this case work performance is rated in terms of customer satisfaction measured against sales made and rate of product rejection. Sales in different company departments such as wholesale, retail, online sales reflect company performance in various regions. ...
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