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Chingdao Company - Essay Example

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Chingdao Company

Activities in this BSG simulation involve competitive production and marketing in Athletic footwear industry against other companies. The products are distributed and marketed within four different regions: Asia- pacific, European - Africa, northern America and Latin America (BSG-Online 2012). Working as a team of co-managers in charge of the company operations is essential for successful implementation of a decision made and their integration in achievement of overall strategic plan (Barker & Angelopulo 2006). Team work should not be confused to be merely a working group but rather be jointly committed to delivering the collective work performance. In this case work performance is rated in terms of customer satisfaction measured against sales made and rate of product rejection. Sales in different company departments such as wholesale, retail, online sales reflect company performance in various regions. Comparing performance among different regions shapes the decision made to ensure that the company maintains the ideal business mission of maximizing profits while maintaining minimum cost. Generic strategy for Changdao This report provides a reflective analysis of Changdao Company in industry 28 for the years 11 to 15. The report interprets decisions made by co-managers in terms of performance achieved within the year (BSG-Online 2012). Changdao competitive strategy is rated by its effectiveness to achieved competitive positioning for the company against its rivals in the market. Rivals included Aristotle, Britain, DWinner Team and EnaarGiiss companies who were dealing with similar products and in similar regional markets. Analysis of challenges faced, and their impact in influencing future decisions have also been discussed herein. Strategies and results for Year 11 1. Plant capacity This was the initial entry year with Changdao lacking previous experience in marketing. The company management took the time to assimilate the competitive nature of the industry though taking caution amount of initial investment in production. Operation capacity for that year was 0.33 percent at 2000 pairs of shoes placed in the market at the beginning of the year. 2. Branded distribution Despite competitors having an advantage over Changdao the company was able to acquire market share of 20 percent control. This achievement could be attributed mainly to exemplary performance of the wholesale unit which managed approximately 4500 unit sales. Low pricing at $55 per par with $1.25 incentive per pair motivated more procurement in this department. Private label units contributed 500 units while internet sales were least. 3. Branded production and private label operations Local production within the Asia pacific region influenced higher sales within this region as compared to EA region where there were no sales except for private label 100 units. Northern American region was served by a local plant hence experiencing high sales return. The company customer commendable customer experience is reflected by low product rejection rate at 0.06 percent indicating consumer satisfaction (East & Wright 2009). Company image rating was placed at 72 ...Show more

Summary

Name…………………………………………………………………………………xxxxx Institution…………………………………………………………………………….xxxxx Course…………………………………………………………………………………xxxxx Professor………………………………………………………………………………xxxxx @2013 Business Simulation Game Introduction There has been a growing trend in the use of simulation to explain abstract concepts learnt theoretically by providing demonstration…
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