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EXECUTIVE SUMMARY The financial crisis in the United Kingdom has left deep roots to influence the financial service sector. Due to the negative influence of the crisis, it was recorded that the financial service sector had to face challenges to great extent in order to regain its position in the market…
For a Chinese financial service organization to establish its roots in UK’s financial service sector could be quite troublesome. However with appropriate strategies particularly marketing strategies along with accurate market entrance strategy, the organization could reach the height of success it has desired. Even though, the organization would have to face high competition in the financial service sector of UK, but still the prospects for growth are relatively high for financial organization if the organization focuses on cost reduction rather than differentiation. With the right proportion of marketing mix strategies (i.e. product, price, place and distribution) the organization can have the opportunity to win the heart of potential customers and customers in the market. INTRODUCTION Purpose Financial services are the roots to economic growth and development as such institutions help private citizens to protect their money from uncertainty and economic depressions, while enabling several businesses to start up, grow, expand and compete in local and international markets after increasing their overall efficiency. Financial services provided through banks and other financial institutions help in reducing the vulnerability and allow the people to manage their assets in positive ways i.e. generation of income. ...
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