StudentShare solutions
Triangle menu

Managing Markering Communication - Essay Example

Not dowloaded yet

Extract of sample
Managing Markering Communication

Integrated Marketing Communications, or IMC, basically refers to the process of combining all the tools used in advertising so that they can function together. Promotion, one of the marketing mix’s 4 Ps, has its own combination of communication elements. All of these elements operate better if they are combined together than when they are used in isolation. Their functions are improved when integration incorporates more than the essential communication tools. There are other kinds of integration like vertical and horizontal integration. Horizontal Integration can happen across business functions as well as the marketing mix. For example, communications production, distribution, and finance should operate simultaneously when the telecom service providers seek to channel messages to their consumers. Different divisions like direct mail, sales, and advertising can operate concurrently via data integration. This calls for a marketing information structure which gathers and shares the pertinent information across different corporate divisions. Vertical Integration basically denotes that communications and marketing purposes have to be formed in such a way that they support the higher level commercial goals and objectives. Internal Integration, on the other hand, calls for all the staff to be kept informed and inspired about new advancements. In a telecom service provider, these could mean new corporate identities, new advertisements, new strategic partners or even new service standards. ...Show more

Summary

The main purpose of the following essay "Managing Marketing Communication" is to concern the contemporary techniques and tools in marketing regarding the communication. The writer pays special attention to the role of the Digital Media and Major Issues Facing Marketers.

Author : gschmeler
Managing Markering Communication essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Managing Markering Communication"
with a personal 20% discount.
Grab the best paper

Related Essays

Managing communication, knowledge and information
The common thing among many organizations is that, communication does not take place effectively, and that there is insufficiency in both information and work-based knowledge when making decisions. Most organizations are in dire need of being able to draw upon their knowledge and collective capacity to create and revolutionize during times of drastic change, which includes mergers and acquisition, technology disruption, privatization and also changes brought by the external environment.
14 pages (3500 words) Essay
Managing barriers to communication
Managing barriers to communication .An effective communication is very essential for the success of the operations within an organization. The process of transmitting a piece of information from one individual to the other is very complex and if enough precautions are not taken, the process can be marred with many errors.
3 pages (750 words) Essay
Managing Communication Knowledge and Information
The rise of Starbucks from a single coffee store in Seattle’s Pike Place market to a Fortune 500 company (number 261 on Fortune’s 2009 listing) is now an American business legend. The owner-managers of Starbucks were Gerald Baldwin and Gordon Bowker, former University of San Francisco students who had been running the company for 10 years.
7 pages (1750 words) Essay
Managing Markering Communication
This communication is not merely targeted at consumers, but also the company’s stakeholders. Communication is realised by means of sales promotion, advertisement, direct marketing, public relation exercise, and interactive marketing. Communication is a vital factor in all marketing campaigns as it the means through which ideas are disseminated to the public.
10 pages (2500 words) Essay
Managing Organizational Communication
Managers in multinational companies should develop cross-cultural communication skills for effective communication. The organization's survival and success depend on how well the employees share and coordinate information. Communication audit prevents and corrects loopholes and flaws in organizational communication.
16 pages (4000 words) Essay
Managing Communication and Change
Not, at all times are changes good for an organization. I was moved to three different processes in a span of 15 months in an attempt to bring about a change in the new processes. All this only resulted in frustration because I felt my opinions weren't being considered in terms of my expertise being utilized in a particular process.
2 pages (500 words) Essay
Managing Organisational Communication
Negotiating well means neither party need feel cheated, manipulated, or taken advantage of. Positional bargaining, as the name implies, involves negotiators taking up a sequence of positions. Positions are successively taken up and then yielded--self-evidently, the confrontational approach to dispute resolution.
4 pages (1000 words) Essay
Managing Communication in Business
haracteristics of group members such as relevant professional skills, interpersonal skills, balanced diversity and time frame, member role, group size, norms, cohesiveness, development, adjourning and virtual communication. For an effective group, the group members are required
4 pages (1000 words) Essay
Managing Communication in Business
Non-verbal communication can be categorized into many different forms. The different kinds of communication that affect communication in organizations are kinesics, artifacts, haptics, proxemics, occulesics, olfactics, facial expressions, environment, physical
10 pages (2500 words) Essay
Managing Communication in Business
The continually changing dynamics and landscapes in the various aspects of life brought about by the fast-rising borderless economies around the world, with the so-called globalization, and the rapid way in which technological advances have conquered the barriers
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT