Consumer Buying Behaviour - Literature review Example

Extract of sample
Consumer Buying Behaviour

Therefore, this assumption challenges the thought of an international consumer culture with homogenised consumer sectors as well as customs, by declaring that those expenditure practices are shaped by the local outlines within which they take place (Bond et al, 2004, p. 33). Youth forms one of the biggest markets around the globe for cell phones, with more than 201 million subscribers between 18 to 25 years of age. Cell phones have appeared as signs of customer revolution, turning into a necessary product and having ‘ubiquitous’ part in the expanding retail landscape. The term customer revolution has as well been extensively used to represent the increase in consumption of cell phones among youth (Munusamy et al, 2010, p. 22). Two distinct attitudes to brands that describe the selection of a mobile phone are by “attitudes towards the cell phone brand name on one hand and attitudes towards the network on the other” (Usunier & Lee, 2009, p. 372). Whereas cost and constancy of service were found to control selections between network suppliers, selections between cell phone brands were influenced by new technology aspects, for instance, ‘memory’ and ‘SMS options’, more than its size. ...Show more

Summary

Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations…
Author : adamsmarietta
Save Your Time for More Important Things
Let us write or edit the literature review on your topic
"Consumer Buying Behaviour"
with a personal 20% discount.
Grab the best paper

Related Essays

An Analysis of the Impact of Internet on Consumer Buying Behaviour
Predicting consumer buying behaviour becomes important as it allows the online companies to make important future decisions. Therefore, some questions really get important like what are the factors which influence the consumer buying behaviour over the internet?
7 pages (1750 words) Dissertation
Do celebrity endorsement change the consumer buying behaviour on clothes?
The famed and popular image of the celebrity in conjunction with accurate product-image association multiplies the interest of consumers and results in improved level of brand recognition.
1 pages (250 words) Essay
Marketing - Brio Tuscan Grill
However it has also increased the competitive forces in the market with a large number of market players being present for a particular products category. In this regard it has become an utmost important activity for business organizations to distinguish their products and services from the rest of its competitors in the market.
5 pages (1250 words) Assignment
Consumer Buyer Behaviour and Organisational Buyer Behaviour
This essay discusses the buying behavior which is stated to be the compilation of decisions as well as actions of individuals entailed in purchasing and making use of products. The consumers are observed to usually undergo a psychological course of action while making the purchase of products.
9 pages (2250 words) Essay
Consumer Psychology and Buying Behaviour
Consumer Psychology and Buying Behaviour. Marketing is an important aspect in our lives. It through marketing that business is certain to thrive all over the world. Without marketing, potential customers are not able to learn about the existence of products and services they miss, and this leads to lack of success in business.
9 pages (2250 words) Essay
Consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour.
It also takes into account elements from social anthropology sociology, economics and psychology. In addition, consumer buying behaviour is about studying the aspects of individual consumers in terms of their behavioural and demographics variables. However the most important part of consumer behaviour is the study of understanding the decision-making processes of buyers.
8 pages (2000 words) Essay
Outline the key consumer psychology and buying behaviour theory/ies/concept/s being addressed. Draw conclusions from the ac
This helps to amplify the potential gains from the market in the form of increased sales and market share. Studies have shown that there are mainly four different factors that are involved in consumers’ buying decisions. These include cultural factors, social factors, personal factors and psychology factors.
9 pages (2250 words) Essay
Choose an aspect of consumer buying behaviour theory from the list below and carry out a critical investigation of how it can be
A culture is a society’s personality and shapes the identities of individuals in that society. Symbols are used for communication in a society and marketers adopt these symbols to communicate with customers. Cultures involve large groups or a significant proportion of the society.
8 pages (2000 words) Essay
Marketing in Practice
For instance, the city population is not familiar with most of the library names, leave alone their products and services such as resources for the study of family history, and free internet resources to library users respectively. Marketing promotion strategies have increasingly become important tools in achieving marketing objectives including building customer relationships, understanding market needs, and satisfying consumers through value creation in today’s highly competitive global market environments (Baines and Page 2008, p.5).
13 pages (3250 words) Essay
Exploring University of Leicester (HERO GENIE) for Food@Uni
also aims to find the reason behind the reason that leads to disorder in the diet and lifestyle of the students of the University, locality and the community at large. The various ways of treatment for the students adopted in this campaign for bringing about necessary changes
14 pages (3500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT