Amazon

Masters
Essay
Marketing
Pages 12 (3012 words)
Download 0
Amazon is one of those companies that were launched prior to the so called internet bubble and it has been able to maintain its position till today. The brand name of the company is the biggest asset the company has got…

Introduction

This means that the company has successfully attracted the future clientele for itself. The young generation will continue using the online retailer throughout its life because they have had a good experience with the company. This is one of the greatest assets of Amazon.The company is also following cost leadership strategy with great success. The shift in the policy came after 2001 as it was the time when company decided that it has gained enough clientele to follow a cost leadership strategy. This strategy is working and it is expected to work in future as well. This is because in future more online retailers will come and competition for Amazon is increasing. The future competitors will come up with new innovations but the only way through which the new competitors can be fought is through cost cuttings. Any new competitor will not be able to compete with Amazon in future if the company offers excellent services at lowest price. Amazon is also currently trying to pursue a long term strategy and this is a good approach. The company should not focus on short term profits rather it should capitalize its brand name in a better way. The company is still in the growth phase therefore it should follow a growth oriented strategy. The lower profits in the short run can be accepted in favour of long term growth. ...
Download paper
Not exactly what you need?

Related papers

e-marketing
Individual companies and organizations have developed websites that are aimed at reaching a considerable number of the target market. These websites have had their flaws and thus, the need to improve or adopt a different website that is of attraction to the user. A number of strategies have been proposed to improve the look and feel of the website such as using different advertising strategies and…
Pricing strategies of Amazon
231). The most important factor to consider is the pricing of a product, as it is from this that the company will be viewed by the other entities in the industry and also potential customers. In achieving this, companies in general consider three main factors in coming up with viable pricing strategies that ensure their overall success. These are in terms of their basis of laying emphasis. There…
Comparing Two Similar Businesses
With the passage of time, it grows from just a book store to a super store that offers its customers a relaxing and comfortable environment to linger, and also provides ubiquitous espresso bars. The Borders Group expanded internationally beginning with a store in Singapore 1997, and then eventually expanded to more than 40 stores in Europe, Asia and Australia/New Zealand (About.com, 2011). With…
Amazon Versus Borders
However, the winds of change, increased competition, effect of poor investment decisions and other factors hit hard in 2007 when the company begun selling off its international subsidiaries and company stocks fell to a six-year-low of $12.28 per share (Bomey, 2011). Borders never recovered and spiraled to its liquidation in July 2011. Amazon was started in 1995 by Jeff Bezos in a two-car garage…
Amazon (Kindle Fire)
In order for it to stay at the top in its sales, more needs to be done to obtain competitive advantage that is essential to get rid of any competition in the prospect. Comparing with the rest of the firms, Kind Fire presents a gap of about $300 for a similar commodity, thus, allowing customers to enjoy significant sales from its target markets. The gap exists because the other firms seek to sell…
Louis Vuitton/Ritz Carlton/Amazon Case Study
As what the statement goes: A logo has the same value as the brand it represents (“Louis Vuitton|Truth,” 2010, para. 6). The value of the logo when it comes to branding should be partnered with creativity and innovation. Hence, it may be a challenge to stay fresh in the luxurious fashion industry for Louis Vuitton, the company never failed to promote its brand by giving the best quality…
The micro environment of Amazon.com using the Customer Value Funnel (CVF) Approach.
Collaboration is concerned with how firms participate in the market through channel members and/or customers leading to the cocreation of value, strong supply chain relationships, partnerships and use of social media (Weinstein, 2012). Amazon.com is always seeking collaborative relationships to help grow its business, leading to the creation of customer value and market performance. According to…