Marketing str for import American Hot dog into UK

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Marketing Strategy Table of Contents Table of Contents 2 Executive Summary 3 Introduction 4 Porter’s Five Forces Analysis 5 SWOT Analysis 8 Generic Strategy 9 Ansoff’s Matrix 10 Marketing Objectives 11 Strategic Communication 12 New Marketing Mix 13 Conclusion 15 References 16 Appendices 18 Executive Summary The project deals with the introduction of hot dog cart business in United Kingdom.


The business has been recommended to follow cost leadership strategy in order to implement the growth strategy of market extension. Finally a proper marketing mix has been suggested to the company in order to achieve competitive advantage in UK fast food industry. Introduction The project deals with the introduction of the American Hot Dog Cart in the United Kingdom. It will also reflect the plans for implementing the strategies, promoting the products in the new market and driving the sales. The American hot dog carts provide quality hot dogs in the most reasonable prices. The carts are good quality gastronomic equipments designed in the best way to attract and serve the customers with best hot dogs. These light weight carts are easy to be moved from one place to another and facilitate serving multiple locations in a short period of time. These carts supply food to a large number of people every day. The high demand of hot dog in America drives this business due to the attractive price offerings. Porter’s Five Forces Analysis United Kingdom is the country having the highest consumption of fast food in the world. ...
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