Launch of P&G “InsecKill” Insecticide in the UK

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A marketing plan has high versatility. This requires a company to use its resources for the implementation of the marketing plan to be successful (Kotler & Keller 2012). Therefore, it is crucial that a company ensures that a new product launched after a marketing plan, is successful in the market, to avoid losses.


Nonetheless, P&G intends to launch and market a new product in the United Kingdom, which it is manufacturing for the first time. P&G is a popular brand in the country for its high innovativeness, and a strategic position there, therefore, this is expected that “InsecKill” will receive a good reception.
A research has been conducted on the target segment. This has mainly based on the information on consumer demographic distribution and spending behavior in the UK from the company, with regard to its other products sale in the UK market. Different strategies have been identified about how information about “InsecKill” will be disseminated in the target market. Direct marketing, public relations, sales promotion, and advertising are combined in to a single marketing mix to achieve this.
Finally, reviews have been conducted on the customer, market, internal and external contexts. In addition, the objectives, strategies, and budget of this marketing plan have been outlined and are discussed. Furthermore, different tactics to ensure successful business experience in the UK have been identified, basing on the consumer research findings. Nonetheless, P&G will assess and review its marketing activities time to time, with regard to changing consumer behavior, for better results.
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