Launch of P&G “InsecKill” Insecticide in the UK

Launch of P&G “InsecKill” Insecticide in the UK Essay example
Masters
Essay
Marketing
Pages 18 (4518 words)
Download 0
A marketing plan has high versatility. This requires a company to use its resources for the implementation of the marketing plan to be successful (Kotler & Keller 2012). Therefore, it is crucial that a company ensures that a new product launched after a marketing plan, is successful in the market, to avoid losses. …

Introduction

Nonetheless, P&G intends to launch and market a new product in the United Kingdom, which it is manufacturing for the first time. P&G is a popular brand in the country for its high innovativeness, and a strategic position there, therefore, this is expected that “InsecKill” will receive a good reception.
A research has been conducted on the target segment. This has mainly based on the information on consumer demographic distribution and spending behavior in the UK from the company, with regard to its other products sale in the UK market. Different strategies have been identified about how information about “InsecKill” will be disseminated in the target market. Direct marketing, public relations, sales promotion, and advertising are combined in to a single marketing mix to achieve this.
Finally, reviews have been conducted on the customer, market, internal and external contexts. In addition, the objectives, strategies, and budget of this marketing plan have been outlined and are discussed. Furthermore, different tactics to ensure successful business experience in the UK have been identified, basing on the consumer research findings. Nonetheless, P&G will assess and review its marketing activities time to time, with regard to changing consumer behavior, for better results.
...
Download paper
Not exactly what you need?

Related papers

Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle
Therefore, these three efficient tools of marketing will help to analyse overall marketing strategies of the two selected companies. Marketing strategy reflects the overall efficiency of a brand in the market in terms of demand of the products in the target market. It is one of the important areas of a business which drives the market demand and brand value of overall brand in the market. Nestle…
Marketing Plan - Product launch strategy
Keeping this in view, ENTOUCH telecom has decided to launch electronic online store. This will help the company in the process of attracting and retaining more customers, which in turn will result in increasing the total profits and market share of the company. Background and Relevant Issues: Telecommunication industry is one of the growing industries all over the globe. It has become one of the…
G & P Trucking Company, Inc.
Apart from these, G&P holds various service awards for deliveries to Eastman Chemical, Wal-Mart and W W Grainger etc. in addition to service awards for commendable service provided, G&P also holds more than 40 safety awards since the year 2000. Further strengths for G&P lay in their operations systems. They have a dense infrastructure system equipped with secured trailer storage, 24/7 central…
Product Launch
American Goods Wholesale Club (AGW) is a service provider and also carries actual products. Our company will tap into the market of patriotic American consumers whiles promoting products that already exist for both local consumption and export. AGW Club will provide a platform for manufacturers to display and promote their products while servicing its members with their needs. Manufacturers…
Marketing Campaign for a Successful Product Launch
In particular, this report focuses on the four promotional tools that were used that are public relation, direct marketing, promotions and advertising. The report seeks to inform the team about the appropriateness of the selected promotional tools in bringing about a successful marketing campaign. It also demonstrates how the selected promotional tools will be fully utilized in devising a creative…
Marketing Campaign for a Successful Product Launch
This report seeks to explain two important promotional tools, advertising and sales promotion that will be utilized in the successful launch the Samsung Galaxy III mini smartphone. Marketing Campaign for a Successful Product Launch A product launch whether for a new or existing product is a very important stage in the product’s life cycle. It is important that the launch of a product to be…
Product Launch Plan
Nonetheless, the target consumers are middle class groups, who are highly involved in the media-saturated world attributable to things like advertisements, internet and mobile phone. Company SWOTT analysis Strengths The company is located in Italy, which is a company that is associated with a tradition of pioneering production of wine. In fact, this is a tradition that would enable the company to…