StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product

Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product - Article Example

Not dowloaded yet

Extract of sample
Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product

The adoption process is a long one and which involves a variety stages. The first stage is awareness where the consumer becomes exposed to the new idea, good or service. The second stage is the Interest stage where the consumer seeks information related to the product. This is done through a variety of ways such as from brochures, from friends etc. The third stage is the evaluation stage where the consumer of the product considers the possibility of trying the new product. The fourth stage is the Trial stage where the consumer tries the new product on rather a small scale so as to improve his or her estimate of the product’s value. The last stage is the adoption stage where the consumer will make use of the product on a large scale and on a regular basis.
Therefore from the above discussion we have seen that adopting a particular product is not a simple task and so much has to be done on the part of the producer to make sure that the new product is adopted by his/her potential customers. There are a variety of issues that face consumers in adopting the new product, these include: the Internal/external environment, the socio cultural and psychological factors, attitudes, beliefs, learning and decision making . The above named factors are explained below.
Internal/external environment
The success of a new good or service is high dependent on the internal and external environmental factors of a particular company or organization. ...Show more

Summary

A new product is a good, some kind of service or an idea that has been introduced to the market for the first time or has been there for a while and is perceived by a potential customer as new. Consumers go through a process of decision making that involves many stages in order to adopt a particular product. …
Author : zakarysimonis
Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the article on your topic
"Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product"
with a personal 20% discount.
Grab the best paper

Related Essays

Issues and Challenges Facing Retailing
Almost all the traditional retail stores have developed their virtual platforms on the Internet so that they remain competent and ahead of their rivals. The challenges faced by the online retailers have to be resolved so that they can earn a good amount of revenue stream.
12 pages (3000 words) Article
The Change in Consumer Behaviour among Teenagers in the US
The thesis of the article is that teenager consumers prefer to have a smartphone than a car in today’s society. The statistics the author displayed showed that 46% of teenagers prefer a smartphone with internet capabilities over a car. The particular preferences of teenagers are much different than other demographic groups such as baby boomers.
3 pages (750 words) Article
Issues in Educational Research
According to the paper the data analysis procedures like the use of descriptive methods ensured that all the decisions that were related to the study were recorded. The analysis procedures also enabled the determination of category saturation, source exhaustion and any irregularities that might have emerged during the process of carrying out the research.
5 pages (1250 words) Article
Impulse buying behaviour and self-regulation
The companies cannot control these characteristics; therefore, a need to assess these elements in order to create an effective marketing plan. Consumers can be either subjective or objective, testing the persuasiveness of brand names. Furthermore, consumers may choose particular products/brands not only because these products provide the functional or performance benefits expected, but also because products can be used to express consumers' personality, social status or affiliation (symbolic purposes) or to fulfil their internal psychological needs, such as the need for change or newness (emotional purposes).
16 pages (4000 words) Article
Marketing to consumers in saudi arabiawhich facets of their multiple identities do they use when
Various texts reveal numerous models that provide in-sight on national cultural differences. These differences are also responsible for the differences that can be observed in the attitudes and behaviors of various customer bases as they primarily differ due to the various backgrounds that they belong to.
6 pages (1500 words) Article
Consumers' Attitude towards a role of Celebrity, Endorsements in Advertising
However, whether advertising is truly an art form does not matter now as it cannot be denied that it is a booming industry and a force to be reckoned with when it comes to consumerism—as can be seen in its considerable contribution to the economic growth of
10 pages (2500 words) Article
Product
As a result price of gasoline shoots up for a limited time period although one can not deny the unscrupulous desire of the oil companies and gas stations to exploit the opportunity by creating artificial shortage of gasoline to earn easy
3 pages (750 words) Article
Organization behaviour
The sales managers job often include conveying sales areas, allocating quotas, counseling the members of sales team, provision of sales training and
2 pages (500 words) Article
New Service Ideas ( based upon changing Consumers and Markets)
These can be articles on the growing changing family structure, values (multiculturalism, materialism) or demographics (aging consumers, growth in Hispanics, etc) or a significant marketplace trend
2 pages (500 words) Article
Consumer behavior
This is done through product promotion methods such as advertising. The various types of consumer involvement include; enduring involvement, felt involvement, situational involvement, cognitive and affective involvement. Enduring involvement is a
2 pages (500 words) Article
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT