In the year 1940 only 8.6 percent of the mothers with children younger than 18 years of old were working in the factories (NCCIC, n.d.). The number of child care facilities has increased rapidly over the years and this increase has been mainly due to the rise in maternal employment. Currently 60 percent of the mothers with children at their preschool age are working; 70 percent of them work full time while the remaining works part time. Some of the mothers also remain sick most of the time (Witt, 2008). As per a survey conducted by the National Child Care Information Center, most of the women employees quit their job in USA because they found it challenging to balance between work and children. The number of child care facilities has increased rapidly from 25000 in the year 1977 to 116000 in the year 2004. 41 percent of the school children are admitted into the child care center for more than 35 hours in a week (Witt, 2008). Child care providers and parents share the responsibility of the children during their growing years. In addition to attending children’s basic needs and wants they create an environment for children and develop their skills and talents by engaging the children in extracurricular activities. The main aim is to make Building Block’s day care center one of the prime child care service providers in Chicago, USA. The center has already obtained its license from the government authorities in the year 2011 and would have a capacity of 106 children. The main objective would be to look after children aged between 6 months to 12 years. Building Block’s day care center would be a new center compared to the other child care centers in Chicago (Child Care Center. Us, 2013c). The child day care center has opened in the current year 2011 in the city of Chicago, USA. Table of Contents Executive Summary 2 Table of Contents 3 1.0 Situation Analysis 6 2.0 Competitors 7 2.1 Substitutes 9 2.2 SWOT (Strength, Weakness, Opportunity and Threats) Analysis 10 2.2.1 Strength 10 2.2.2 Weakness 10 2.2.3 Opportunity 11 2.2.4 Threats 11 2.3 Key to Success 12 2.4 Critical Issues 13 2.5 Macro Environment Factors 14 Demographic factors 14 Cultural factors 14 Environment factors 15 2.5.2 Porter’s Five Forces model 15 2.6 Mission statement 16 2.7 Marketing Objective 17 2.8 Financial objectives 18 2.9 Target marketing 19 21 3.0 Positioning 21 3.1 Strategic Pyramid 22 3.2 Marketing Mix 24 3.2.1 Product strategy 25 A chart providing details of the above mentioned programmes should be maintained and revised regularly by the teachers. 26 3.2.2 Pricing strategy 26 3.2.3 Promotion strategy 26 3.2.4 Placement strategy 27 3.3 Market research 27 3.4.1 Financials 28 29 29 3.4.2 Revenue forecast 29 30 30 3.4.3 Expense forecast 31 31 32 3.4.4 Contribution Margin / Breakeven Point 32 33 3.5 Implementation Milestone 33 3.6 Marketing Organization 34 3.7 Contingency planning 35 35 References 36 PEST Analysis 38 1.0 Situation Analysis The number of child care service providers has increased rapidly due to their increasing demand. Building Block’s day care center will be providing ultra care to the infants and children admitted in the center. The center has obtained its license in the year 2011 and has to comply with the rules and regulations of the Child Care Facilities Act. The Child Care Facilities Act was introduced in the year 1988 and the government expects all the child care centers to abide by the regulations of this act. Apart from complying with the rules an
Building Block Day Care Name of the student University Executive Summary The main objective of a child care center is to provide quality child care services to the children as young as 6 weeks old to 12 years old. This service is very beneficial for the working parents…
This has driven up real estate prices in the cities along the way to unprecedented levels. In the city of Chicago, the advancement of gentrification over the last three decades is highly noticeable. The growth has covered the ring of neighborhoods that surround the Central Business District, selected train and station routes, the lakefront, and other areas.2 The development is now moving into other locations that are of strategic importance to the coalition of public and private developers that preside over the process.
“It was the completeness of the wreck; the total desolation which met the eye on every hand; the utter blankness of what had a few hours before been so full of life, of associations, of aspirations, of all things which kept the mind of a Chicagoan so constantly driven.” Elias Colbert, 1871 The days of the Great fire was the period at once of the city’s greatest fame and of the biggest humiliation.
DCFS Policy of Regulation of Day Care Centers
Department of Children and Family Services (DCFS) is one of the most important departments under the regulation of government of USA. The DCFS has a legal background and is accredited by the government. This department was formed mainly for the protection of children.
The term gentrification is usually taken to mean the influx of wealthier people into poor communities, perhaps due to the presence of affordable housing and social infrastructure in the poor neighborhoods (Freeman, 2006). Gentrification occurs in a region when rich people of a community decide to acquire property and housing in places usually considered low-income and low-class communities.
If a parent stays at home with the child, a child is bound to be far healthier and more confident, plus the child and parent relationship grows to be stronger and more deeply bonded. The child develops self-confidence and has a greater sense of security. He knows he has someone who would be there in time of his need.
The Four Building Blocks of Competitive Advantage BY YOU YOUR SCHOOL INFO HERE DATE HERE The Four Building Blocks of Competitive Advantage The four building blocks of competitive advantage include efficiency, quality, innovation and customer responsiveness.
Food deserts are one of the food challenges that we have in the world including in the US. Assuredly, there is no universal definition of food deserts among researchers. Nevertheless, we can refer to food deserts as areas or communities that cannot access affordable groceries, which include fruits, vegetables, whole grains, low fat milk, and other foods that define a balance and healthy diet.1 Notably, there has been an increase in food deserts in the world despite the improved technological advancements and growth in infrastructure.
Introduction of Scenario Adult day care centers offer a community-based care to physically or mentally impaired adults in order to facilitate them with safe, social and helpful environment for increasing their physical, emotional and cognitive functioning (Arizona Department of Education, 2013)The inhabitants are usually offered with care at day time in a central location and they return to home at night.
is it for human consumption, industrial or domestic use. When we consider the location of Denver, Colorado, we can see that the issue on water quality is crucial in the agenda of the communities there. This is because of measures undertaken to ensure water related health issues are reduced.
Our mission is to provide quality and affordable daycare to the low income families within the Burbank community in Los Angeles, CA. We offer appropriate learning methods for children from 6 months to four years in
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