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Marketing plan of Fairmont Empress Hotel - Assignment Example
Pages 10 (2510 words)
Marketing Plan of Fairmont Empress Hotel Name: Institution: Executive summary The management of Fairmont Express Hotels and Resorts is committed to addressing the need to increase its brand ratings. The marketing plan reveals the commitment of the company to increase its market share in the face of stiff competition…
The marketing team has analyzed the market segmentation and is committed to improving the consumer perception of the brand. The company hopes to increase the market share by a minimum of 20 percent in two years. The management has invested in talent reward management and competitive remunerations to reduce staff turnover rates. The strategic and management team of Fairmont Express Hotels and Resorts is also committed to the overall wellbeing of the local communities through CSR. Table of contents Executive summary 2 Table of contents 3 4 Introduction 4 Market situation 4 Threats and opportunities 5 Opportunities 6 Threats 6 Objectives and issues 6 Marketing strategies 7 Action program 9 Annual Budget 9 Controls 10 Appendices 10 References 11 Introduction The Fairmont Express Hotels and Resorts are located in multiple cities across North America and many parts of the world. They include New York in the US and British Columbia in Canada. The facility offers breathtaking views of natural beauty and rich heritage owing to the fact that it is roughly a century old. This has early the hotel respect and customer perception of high standards. The hotel offers convention rooms, culinary experiences, a variety of foods and family vacation facilities among others. ...
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