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Business Plan - Assignment Example

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Business Plan

It is projected that the company can be able to fulfil its predetermined business targets by following the aforementioned aspects at large. Table of Contents Executive Summary 2 Introduction and Background of the Venture and Management Team 4 Background of the Venture 5 Management Team 5 Main Objective of the Proposed Business Plan 6 Marketing Section – Including Market Research & the Marketing Mix 7 Market Research 7 Marketing Mix 9 Competition 13 Operations Section - Including Manufacturing & Physical Distribution 15 Manufacturing 15 Physical Distribution 19 Financial Section 22 Source of Finance 22 Financial Goals 22 Income Statement 23 24 Projected Profit & Loss 25 Break-Even Analysis 25 Implementation Time Table 26 Conclusion 27 References 29 Introduction and Background of the Venture and Management Team A business plan is often regarded as a crucial step for an entrepreneur intending to inaugurate a new business venture or expand the existing business unit at a newly located marketplace. It essentially plays the role of a guide to the various operations of the organisation within the marketplace (Tiffany & Peterson, 2011). In order to demonstrate a viable business structure, the business plan reflects a clear depiction of the business including its offerings, sales and marketing strategies, information of management groups and their roles along with making a prediction of the financial forecast for succeeding few years that the organisation will take into concern (Analoui & Karami, 2003). Moreover, in order to demonstrate the viability of the overall business design, it is also important for the organisation to identify the specific market for the products and services, find out the competitive advantages as well as to evaluate the cost and profit margins of the business (GRANT finder Ltd., n.d.). With regard to the notion of business plan, the primary objective of this study is to prepare an effective business plan for XYZ Company concerning the practice of manufacturing and marketing of electronic dash duster product especially for the car care and aftermarket accessories segment in Australia. Background of the Venture XYZ Company intends to commence its business operations as a small competitive car care product manufacturer in Australia. The company would aim to perform a competitive role in the Australian car care product market through rendering a range of innovative and creative products to the customers. Moreover, the company would also like to build a respected position through its exceptional marketing and promotional campaigns which further would enable the company to execute its activities efficiently in the respective industry. The business processes of the company will be highly focused on manufacturing innovative car care products which would offer substantial benefits for the customers. Moreover, the manufacturing process of XYZ would be focused on providing adequate facilities to its ultimate customers in terms of maintaining their cars in an efficient manner. Management Team XYZ aims to establish itself as a pioneer in the field of innovative product offerings in the Australian car care aftermarket industry. The company will be incorporated with the aid of a well-built management team with a feasible number of staff in its different ...Show more


Business Plan Executive Summary An effective business plan is required to be formulated by the proposed company i.e. XYZ Company while initiating a new business. The company possesses the desire to perform its business as a small competitive car care product manufacturer in Australia…
Author : danderson
Business Plan essay example
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