Emirates Airways

Emirates Airways Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
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Emirates Airlines In 1985, the Dubai Government founded Emirates airlines. From three leased planes, the airline has grown to operating an excess of 2400 flights (passenger) every week from its Terminal 3 hub of Dubai International Airport…

Introduction

The company also has advantages gained from operating from Dubai since the employees pay is not taxed. The company invests heavily in the training of its workers and it was the first airline to launch a flight simulation course for its cabin crew. The training the employees receive also assists in building the customers experience on board the planes and also the employee’s future job marketability. Due to the cosmopolitan nature of the 48,000 employees as well as the global aspect of its operations, the company has consistently insisted on a non-unionization policy though this is still under further deliberation (Emirates, 2012).
Planet
Emirates airlines have led from the front where environmental responsiveness is concerned. Recognizing that the airline industry is responsible for over 2% of the global carbon emissions, the airline launched it ‘Environment’ program in August 2008 to streamline the green operations of its worldwide services. This program has been successful so far with new planes being sourced from eco-efficient companies and the first of these was an Airbus A380 (GreenAir, 2011). The staff has been trained in eco-efficiency with vibrant awareness campaigns and ambitious internal targets which have helped cut internal energy wastage and consumption by 37% in the past three years. ...
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