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A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry - Dissertation Example

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A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry

The objective of the research paper is to analyze the reasons behind the adoption of various marketing strategies by the hotel. The research study will assess the present strategic position of the hotel and the tourism industry of Singapore. The study will also analyze the various factors which lead to increase in customer satisfaction and also provide recommendations for improving the marketing strategy and the brand positioning of the hotel. The first section of the study is the introductory part which includes a background analysis of Meritius Mandarin hotel and the tourism industry of Singapore. It also includes the academic objectives of the company. ...Show more


A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry Table of Contents Table of Contents 2 Executive Summary 4 Acknowledgements 5 Chapter 1 Introduction 6 1.1 Reasons for choosing the topic 6 1.2 Purpose of the Study 6 1.3 Academic Objectives of the Company 7 1.4 Outline of Chapters 7 Chapter 2 Situation Analysis 8 2.1 Singapore tourism and hotel industry 8 2.2 Mandarin Orchard Singapore 8 Chapter 3 Literature Review 9 3.1 Branding position 9 3.2 Pricing and revenue strategy 11 3.3 Customer relationship management (CRM) 13 3.4 Service recovery and complaint handling 14 Chapter 4 Research Methodology 15 4.1 Types of Research 15 4.2 Choice of…
Author : roycecrooks
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