• Home
  • Subjects
  • Marketing
  • A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry

A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry - Dissertation Example

Only on StudentShare

Extract of sample
A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry

The objective of the research paper is to analyze the reasons behind the adoption of various marketing strategies by the hotel. The research study will assess the present strategic position of the hotel and the tourism industry of Singapore. The study will also analyze the various factors which lead to increase in customer satisfaction and also provide recommendations for improving the marketing strategy and the brand positioning of the hotel. The first section of the study is the introductory part which includes a background analysis of Meritius Mandarin hotel and the tourism industry of Singapore. It also includes the academic objectives of the company. ...Show more

Summary

A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry Table of Contents Table of Contents 2 Executive Summary 4 Acknowledgements 5 Chapter 1 Introduction 6 1.1 Reasons for choosing the topic 6 1.2 Purpose of the Study 6 1.3 Academic Objectives of the Company 7 1.4 Outline of Chapters 7 Chapter 2 Situation Analysis 8 2.1 Singapore tourism and hotel industry 8 2.2 Mandarin Orchard Singapore 8 Chapter 3 Literature Review 9 3.1 Branding position 9 3.2 Pricing and revenue strategy 11 3.3 Customer relationship management (CRM) 13 3.4 Service recovery and complaint handling 14 Chapter 4 Research Methodology 15 4.1 Types of Research 15 4.2 Choice of…
Author : roycecrooks
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry"
with a personal 20% discount.
Grab the best paper

Related Essays

Current situation of Inner Mongolia franchise hotel industry in marketing and strategy aspect.
With the aim to ascertain the status of the franchised hotels in Inner Mongolia mainland market, interviews were conducted at six different hotels. The interviewees ranged from sales and marketing representatives to the General Managers of hotels.
20 pages (5000 words) Dissertation
Marketing Challenges For Hotel Industry In Cyclades Islands.
The subject deals with the point of view of two broad streams of knowledge – economy, and, marketing, with a heavier inclination towards challenges in tourism marketing in general, and, towards the Cyclades Islands in particular. Business Week in one of its articles asked “What a poor country to do?
20 pages (5000 words) Essay
Marketing Strategies
This is due to the fact that the different elements of macro environment which include demographic, economic, technical, natural and political factors tends to affect the business organisations like Global Bikes by a significant level (University of London, n.d.).
11 pages (2750 words) Essay
Marketing Strategies
Advertising generally consists of an identified sponsor putting across a message. Advertising means proper presentation of the firm to potential customers. This project will discuss what the marketing plans of Phil are and what it is doing to fulfill its organizational goals.
18 pages (4500 words) Personal Statement
A Research Project for the Hotel Industry
This review of the extant body of literature will focus on service recovery. For a comprehensive conceptual explanation on service recovery, the work of Prideaux, Moscardo and Laws (2006) is an excellent resource. It compiled several studies on the subject that are specific to the tourism and hospital industries.
4 pages (1000 words) Essay
Marketing Plan- Victoria House Hotel
An evaluation of the industry as a whole shows that general patterns of the industry are that of targeting a mass market on the elements of cost benefits, convenience and location where the concept of differentiation is missing. The industry is becoming customer centric in an attempt to win an almost perfect competition where there is neck to neck competition and price wars going on in the industry, ultimately giving rational customers a choice to select the best opportunities available.
6 pages (1500 words) Essay
Hotel marketing
Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.
2 pages (500 words) Assignment
Saudi Consumers perceptions and reactions to companies CSR ( corporate social resposbility) intiatives
brief idea of the selected research topic “Saudi Consumers perceptions and reactions to companies CSR (corporate social responsibility) initiatives”. Research questions and background of the research has also been discussed in this proposal and in suitable cases, the researcher has taken help of research works of previous researchers to validate the argument.
12 pages (3000 words) Research Proposal
Gucci case study
The paper aims at discussing how the brand Gucci has been able (over the years), to leverage on its heritage, thereby being able to create is current brand identity. This will
10 pages (2500 words) Essay
Example of Advertisement
In the advertisement, the advertising company ensures that it has clear company profile that will enable the sales agents to advertise the product easily. However,
1 pages (250 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT