The objective of the research paper is to analyze the reasons behind the adoption of various marketing strategies by the hotel. The research study will assess the present strategic position of the hotel and the tourism industry of Singapore. The study will also analyze the various factors which lead to increase in customer satisfaction and also provide recommendations for improving the marketing strategy and the brand positioning of the hotel. The first section of the study is the introductory part which includes a background analysis of Meritius Mandarin hotel and the tourism industry of Singapore. It also includes the academic objectives of the company. The second section of the study includes analysis of Mandarin Orchard Singapore’s branding position, pricing and revenue strategy, service recovery and complaint handling procedure of the Mandarin Orchard Singapore. In the third and the fourth section, analysis is done through correlation and regression to find out the attractive factors of the hotel. Finally, it concludes with recommendation to improve the ambience of the hotel, recreational facilities, food of the restaurant etc. Acknowledgements I would take this opportunity to thank and express my gratitude to my supervisor Mr. Justin Kung for his exemplary guidance in topics related to customer satisfaction, service quality and market. The constant guidance given by him throughout the project has helped me in attaining knowledge related to the project. I could not have completed the project without his help and guidance. I would also like to thank my classmates for sharing their opinions and experiences related with this project. Lastly, I would also like to thank my librarian for assisting and guiding me through a section of books related to marketing and hotel industry of Singapore. I could not have completed my project without the detailed information provided in the library books. Regards Desta lee Chapter 1 Introduction 1.1 Reasons for choosing the topic Tourism has become a global activity because it is a part of the global process of change and development (Connell and Page, 2006). The importance of tourism has changed gradually over the years; it is an economic activity which promotes economic development and increases the economic growth of a country. Tourism is no longer confined to developed countries but also includes travel to the developing countries. Firstly, the mindset of the tourist has changed and they are seeking new destinations which offer relaxation and creative thinking. Secondly, the purchasing power of the people has also increased which has led to the increase in global tourism. Singapore has become one of the popular destinations of the world also known as food paradise of the world
Cite this document
(“A Research on the marketing strategies of Meritus Mandarin Hotel and Dissertation”, n.d.)
Retrieved from https://studentshare.net/marketing/14757-research-of-different-types-of-strategies-that
(A Research on the Marketing Strategies of Meritus Mandarin Hotel and Dissertation)
“A Research on the Marketing Strategies of Meritus Mandarin Hotel and Dissertation”, n.d. https://studentshare.net/marketing/14757-research-of-different-types-of-strategies-that.
Cited: 0 times
A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry Table of Contents Table of Contents 2 Executive Summary 4 Acknowledgements 5 Chapter 1 Introduction 6 1.1 Reasons for choosing the topic 6 1.2 Purpose of the Study 6 1.3 Academic Objectives of the Company 7 1.4 Outline of Chapters 7 Chapter 2 Situation Analysis 8 2.1 Singapore tourism and hotel industry 8 2.2 Mandarin Orchard Singapore 8 Chapter 3 Literature Review 9 3.1 Branding position 9 3.2 Pricing and revenue strategy 11 3.3 Customer relationship management (CRM) 13 3.4 Service recovery and complaint handling 14 Chapter 4 Research Methodology 15 4.1 Types of Research 15 4.2 Choice of…
Working capital management and its impact on the liquidity and profitability position of the hotel industry in the UK [Name] [Course] [Professor’s name] [Date] Contents Serial No. Topic Page No. 1. Introduction 4 2. Research Questions & Objectives 8 2.1.
Changing demography and evolving global market have significantly impacted the hospitality industry. Kotler et al., (2007) have claimed that demographic compulsions influence market position. The demography changes vis-à-vis increased income, age distribution, population size etc., have tremendous impact on consumer behaviour.
The whole research was to be a comparative study that was to investigate the elements of sustainability that existed among hotels and how the implementation of these elements of sustainability led to an increase in the patronage of these hotels. On the point of building competitive advantage, this was going to be dealt with after it had been established that there was indeed a specialized preference for hotels that practiced elements of sustainability.
The idea was to study the different perspectives and evaluate if the outcome is impacted by different perspectives. Questionnaires with 12 questions (open-ended) were given to them. The responses have been segregated and charts prepared for some of the responses.
In addition to the appropriate marketing information about a given tourist destination, destination marketing and management are equally important in maintaining the destination image. The purpose of this paper is to identify the marketing information features which contribute to a positive destination image.
11 The Risks and Challenges of Hotel Expansion. 12 Growth Strategies 13 Hotel Industry in Eastern Europe 15 About Kyiv. 16 Hotel Industry in Ukraine. 16 Theoretical Framework 18 Research Methodology 20 Research Design 20 Population and Sampling 20 Data Collection Instruments and Types of Data 21 Data Collection Tools.
Seasonality is a highly essential factor as far as the tourism industry across the world is concerned. There are several tourist destinations across the world and in every country the issue of seasonality has become a matter of significant concern.
Apart from customers’ expectations, there are other factors too that have influenced Easy Jet’s marketing strategy. The research methodology adopted for this research study is based on positivistic paradigm. Positivism is a scientific approach which is based on the viewpoint that the information retrieved from logical and statistical analysis provides valid outcome.
Business freedom factor entails the ability to start, operate and close a business venture quickly and easily. Redundant regulations, time consuming procedures and government red tapism are harmful to business growth.
The economy of United Arab Emirates was rated as the 74th economy in the world in terms of economic freedom.
Providing services is an essential part of the hospitality and the tourism industry, and are interrelated as tourism is considered the main factor for a successful hospitality industry. Hanan (2004) said that in order to benefit the development of hospitality and tourism, promotion and marketing are of importance.
46 pages (11500 words)Dissertation
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Dissertation on topic A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry for FREE!