Advertisement campaign: "De Beers - A Diamond is forever" - Essay Example

Only on StudentShare

Extract of sample
Advertisement campaign: "De Beers - A Diamond is forever"

In 2011, it has recorded sales revenue of $7.38 billion, with a profit increase of 72% from the preceding year. This depicts the success of the company in attracting the mass public by giving a new perception of diamonds (ABAZIS, 2012). The success of one of the most brilliant advertisement concepts in the history of marketing is because of its strategy to link a tangible, a diamond, with intangible thing that is love and romance. ‘A diamond is forever’ ad campaign has not only allowed the company to make more sales than before, it has simply changed the way diamonds were perceived and valued by people. By many, it is still considered as one of the most influential and everlasting advertisement concept of all times, which has turned a luxurious item to a necessary item (Stern, 2004). This paper is aim to provide an insight of the marketing strategies used in the Forever Diamond ad campaign, and how it helped the company in getting more sales. To cover these aspects, the paper will give a brief review of the advertisement campaign and will relate it to few models of advertisements and marketing, in order to analyze the concept behind De Beers approach and objectives. ...Show more

Summary

De Beers is the diamond mining and polishing industry which has been able to make a prominent place of its diamond in the global market. Recently, the company has been able to capture the market of several Asian countries, and India in particular…
Author : gritchie
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Advertisement campaign: "De Beers - A Diamond is forever""
with a personal 20% discount.
Grab the best paper

Related Essays

Promotional Activity and Pricing
This organisation provides car rental facilities to its customers for booking the car online. The company also arranges hotel facilities to its customers according to their requirements. Different vocation packages and cruises are other attractive services offered by Southwest Airlines.
4 pages (1000 words) Essay
Print Advertisement Marketing Assignment
. . . . 2 Audi R8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Prego : Italian Sauce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Conclusion .
5 pages (1250 words) Assignment
Gloak's "Safe-Action" Advertisement
Rhetorical Essay The given advertisement is of Gloak, a “Safe-Action” pistol. The advertisement is placed against a black back drop. The focus of the advertisement is on success stories of Gloak costumers. The ad show-cases an aged yet tough looking man are picture (Gloak’s customer) and his amazing Gloak story.
2 pages (500 words) Essay
Advertisement for LibraTech
Everyone in the world today seeks a way in which he or she can do all his businesses very fast and accurately. Every individual seeks accuracy, speed, efficiency, and compression of data to enhance security and portability.For instance; the generation of today is seeking a way in which it can handle its studies and all readings in general without having to carry around heavy and bulky books.Many individuals are also bugged by the fact that they have to stay in the libraries when they want to gain accessibility to a certain book or when they want to read some specific manuals.What people are looking for is mobility and convenience.People want a reading version whereby they can access all the n
5 pages (1250 words) Research Paper
Charlotte Beers at Ogilvy & Mather Worldwide
With regards to the case of Charlotte Beers, the following analysis will seek to discuss what Beers ultimately sought to accomplish within her role as CEO. Moreover, the analysis will also consider whether or not Beers, and her team, got the vision right.
4 pages (1000 words) Research Paper
Print Advertisement for Product

The author of the advertisement has evidently considered few assumptions to lure the customers. The promotion of the product in the online advertisement sources will thereby assist the customers to have adequate knowledge about the quality of the product and the ingredients used for its preparation.

3 pages (750 words) Assignment
Evaluation of advertisement campaign
The mobile phone industry has been growing at a rapid pace since the last couple of decades. One of the major rationales towards this exponential growth is the robust innovation and creativity within the industry (Ahlstrom and Bruton, 2009). In the year 2012, the industry has managed to grow at a rate of 1.3%, but recent studies suggest that the global mobile phone industry is expected to grow at a rate of 7.3% in the year 2013, thereby reflecting a sharp rebound.
4 pages (1000 words) Essay
Advertising campaign
The author states that the advertisements carried through this campaign were hilarious, while pleading consumers to take responsibility of their physical fitness. This caused a mind-set change in the customers that favored the adoption and buying of the shoes. Through Nike’s high class planned campaign, the customers will crave more for the goods.
9 pages (2250 words) Essay
Feasibility Study on schweppes Australia taking PASSIONA to Hong Kong
It is from the oversupply of passion fruits that he had by the time that it came to his mind that he could be useful in the production of Passiona (Edward 23). The making of the passion fruit
5 pages (1250 words) Essay
Global Career Paper
It requires that products, services and the channels of distribution used are standardized. In the globalization context, organizations view the world as though it is one single entity. Thus, there is an increases competition and numerous changes in
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT