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Essay sample - International marketing mix: sustainable operation management
Pages 10 (2510 words)
[Sustainable Operation Management] By Insert Your Name Presented to Instructor’s Name, Course Institution Name, Location Date Due Introduction Foreign sales and markets play an important role in the operation of multinational companies. This is notable in companies from various countries of origin focusing on adopting effective strategies in their foreign marketing (Wang 2008)…
Therefore a single study is required in order to understand the importance of each marketing mix elements in the context of standardization in foreign marketing. The key major focus is the strategies the multinational corporations are using in their international marketing (Shlomo 2010). It is important for multinational companies to determine the possibility, desirability and necessity of standardizing its marketing mix in the new target markets. This is influenced by the change in the origin and the destination markets international environments and its aspects. The degree and extent of standardization is evident in various multinational companies notably Agatha in France. Company overview Agatha was established in 1974 emerging to being a key major French brand of fashion jewelry. The founder developed this brand bridging the gap between luxury boutiques and nondescript lackluster chain stores. In the current corporate world, this brand is widely known attributed to its expansion into international markets establishing its stores in various countries. This company is an international player in the field of jewelry but its major market is in its country of origin France. ...
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