Therefore a single study is required in order to understand the importance of each marketing mix elements in the context of standardization in foreign marketing. The key major focus is the strategies the multinational corporations are using in their international marketing (Shlomo 2010). It is important for multinational companies to determine the possibility, desirability and necessity of standardizing its marketing mix in the new target markets. This is influenced by the change in the origin and the destination markets international environments and its aspects. The degree and extent of standardization is evident in various multinational companies notably Agatha in France. Company overview Agatha was established in 1974 emerging to being a key major French brand of fashion jewelry. The founder developed this brand bridging the gap between luxury boutiques and nondescript lackluster chain stores. In the current corporate world, this brand is widely known attributed to its expansion into international markets establishing its stores in various countries. This company is an international player in the field of jewelry but its major market is in its country of origin France. The company has focused on considering new international markets expansion majorly Asian market which has emerged to be top strategic priority (Leontiades 1998). South Korea is one of the new target market destinations and the key major issues with standardization in this market are the cultural differences and establishing the new internal organization (Shlomo 2010). To determine the extent and degree of standardization in this market can be determined by evaluating the company marketing mix adopted in South Korea. Agatha marketing mix can be evaluated as follows. Agatha’s product brand in South Korea Agatha’s has to major range of products comprising of top-of- the –range products made in silver and bottom-of-the-range products mainly fashion jewels made with non-precious materials. These products ranges under the Agatha’s brand are bracelets, earrings, hair accessories and rings. This range of products is standardized and design in its international bases (Wang 2008). Therefore Agatha has nearly all the same products in all of its international markets. It is notable that most of the customers in the international markets widely accept this foundation standardization collection of this company (Rugimbana 2003). However in South Korea the company has to change the sizes of these products thus limiting standardization strategy. According to Blomstermo (2006) higher degree of standardization is higher for industrial goods in the international markets as compared to consumer products and services (Blomstermo 2006). Agatha’s products are considered consumer goods and this follows that standardization in Korean market is low because the country market segments culture has to be considered. According to Sak Onkvisit, (2008) companies require more knowledge regarding the foreign market in order to determine the appropriate standardization levels (Sak Onkvisit, 2008. He further asserts that successful multi national companies has to satisfy the consumer preference, wants and needs more than their competitors. Therefore ascribing from this Agatha has to
[Sustainable Operation Management] By Insert Your Name Presented to Course Institution Name, Location Date Due Introduction Foreign sales and markets play an important role in the operation of multinational companies. This is notable in companies from various countries of origin focusing on adopting effective strategies in their foreign marketing (Wang 2008)…
In other words, it is also defined as a process of adopting a suitable business practice that creates a better business environment as well as good relationship with other players in the global world, thus, most companies in their effort to try portraying their environmental and green image, they have to include sustainable marketing strategies into their overall market mix.
Community based tourism is the involvement of the of the host community in the management, planning, construction, and maintenance of all aspects of development in the tourism industry (Busch and Trexler 2002). This means that the host community is involved in the ownership and control over tourism planning and certainly the outcomes.
This study deals with detailed analysis of marketing strategies of these two companies. Detailed comparative analysis of marketing strategies of these two companies will be analysed through application of popular marketing analysis methods and tools like SWOT analysis, Porter’s five forces analysis, marketing analysis, STP analysis etc.
United States of America (US) is a booming market in the telecom industry and it offers an excellent position for competing in a rigorous manner in the overseas markets. The knowledge, skills as well as advanced services provided by the firms of US telecommunication industry are regarded as vital assets which help in boosting up the country’s exports to the overseas markets with opening up of foreign investment and participation.
Recently, the awareness on the importance of sustainability in an organization has increased (Blackhurst, Cantor and O’Donnell, 2012). Thus, we find that companies around the world have either implemented or in the process of implementing sustainable development strategy.
As an international activity, management is not left in the hands of managers and supervisors only but also in the hands of local and expatriate staff for an effective continuance of business cycle through planning execution and measure. To operate internationally businesses need to device channels to help them in introducing their goods and service to the foreign markets; a factor of international marketing strategies.
The vehicles are assembled in 15 countries and have two domestic R&D centres. Chery company is presently looking for expansion into US to get a piece of the growth story of automobile sector in US. Chery has to develop appropriate strategy for entering into US.
s a clear implication on the marketing mix strategies (explained in terms of price, product, place and promotion) to be applied by the company in Afghanistan as compared to its home country operations in the UK. Correspondingly, this paper intends to discuss about the comparison
8 pages (2000 words)Essay
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org