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Essay example - Public relation campaign
Pages 10 (2510 words)
Public relation campaign Table of Contents Introduction to Huntingdon Life Sciences 3 Issues involved with Huntingdon Life Sciences 3 Public relation campaign 4 Developing effective public relation campaign 6 Effective communication with stakeholders 8 Planning for eventualities 10 Evaluating public relation effectiveness 11 Reference 15 Introduction to Huntingdon Life Sciences Huntingdon Life Sciences is a Contract Research Organisation (CRO) which is founded in Cambridgeshire, England in the year 1951…
Extract of sample
However, its business is also contributed towards the non-pharmaceutical sources, specifically the crop protection industry accounting for 60% of non pharmaceutical business. Huntingdon Life Sciences uses animals in the biomedical research conducted by it for its customers. In UK around 60,000 animals are annually used. This number is further broken down by species like fish, bird, mouse, rat and other mammals. In the field of non clinical CRO, HLS is the third largest in the world but it is better known to general public as the target of animal rights campaign of high profile. Stop Huntingdon Animal Cruelty (SHAC), the animal rights group, has mainly orchestrated the campaign. Issues involved with Huntingdon Life Sciences Huntingdon Life Sciences has been criticised by the group of animal welfare and animal rights for using animals in research for abusing animals and for testing wide range of substances, particularly non-medical products on animals. It has been claimed by SHAC that around 500 animals died everyday at HLS. ...
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