Public relation campaign - Essay Example

Only on StudentShare

Extract of sample
Public relation campaign

However, its business is also contributed towards the non-pharmaceutical sources, specifically the crop protection industry accounting for 60% of non pharmaceutical business. Huntingdon Life Sciences uses animals in the biomedical research conducted by it for its customers. In UK around 60,000 animals are annually used. This number is further broken down by species like fish, bird, mouse, rat and other mammals. In the field of non clinical CRO, HLS is the third largest in the world but it is better known to general public as the target of animal rights campaign of high profile. Stop Huntingdon Animal Cruelty (SHAC), the animal rights group, has mainly orchestrated the campaign. Issues involved with Huntingdon Life Sciences Huntingdon Life Sciences has been criticised by the group of animal welfare and animal rights for using animals in research for abusing animals and for testing wide range of substances, particularly non-medical products on animals. It has been claimed by SHAC that around 500 animals died everyday at HLS. ...Show more

Summary

Public relation campaign Table of Contents Introduction to Huntingdon Life Sciences 3 Issues involved with Huntingdon Life Sciences 3 Public relation campaign 4 Developing effective public relation campaign 6 Effective communication with stakeholders 8 Planning for eventualities 10 Evaluating public relation effectiveness 11 Reference 15 Introduction to Huntingdon Life Sciences Huntingdon Life Sciences is a Contract Research Organisation (CRO) which is founded in Cambridgeshire, England in the year 1951…
Author : claudia33
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Public relation campaign"
with a personal 20% discount.
Find out more

Related Essays

Public relations campaign for Shell FuelSave
Through sustainable development, Royal Dutch Shell B (2010) posits that it is able to: firstly, govern the way it develops new oil explorations and projects on alternative energy; secondly, manage its downstream supply chains; and lastly, share its benefits to society by delivering quality products and by spearheading community projects .
10 pages (2500 words) Essay
Business to Businesss Marketing
It is planning to diversify its business into other market away from the Brazilian market and plans to enter and explore the business to business opportunity in UK market. UK is a potential market for chemicals especially for specialty chemicals such as paints, pigments and coating and therefore investing in UK will be beneficial and profitable for LumiCore.
16 pages (4000 words) Essay
Social Marketing: Campaign Analysis
Social Marketing incorporates the transfer of information from higher authorities down to the common individual to warn and inform against the vices that the society normally presents to its members. The vices constitute drinking and driving, racial discrimination and abuse of the weaker gender. Social Marketing aspect is normally placed to favor the target audience and in most cases seizes to generate profit to the marketer (Ewing, 2001, p.5).
4 pages (1000 words) Assignment
Advertising and public relations
Brand Identity Model 19 Introduction The present increasing complexities as well as unabated conditions of the global business environment often tend to involve different constraints concerning the business performances of the organisations and the environments where they exist.
9 pages (2250 words) Essay
Marketing Campaign for a Successful Product Launch
0 Conclusion 6 6.0 Recommendations 7 References 7 1.0 Executive summary This report is a submission to the senior management team of Nokia Company. It reports on the marketing campaign plan that was devised for use in South Africa where the company is planning to launch its two new brands namely: Nokia Lumia 920 and Nokia Lumia 820.
4 pages (1000 words) Essay
Public Relations
In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relation managers include press dealings, communicating with employees, and representing organizations at conferences.
3 pages (750 words) Essay
Public Relations
There has been considerable pressure observed in the non-profit sector in the recent years for developing PR as one of the core competencies. Many NPOs have already been engaged in performing PR at different occasions. However, these NPOs have been criticized to completely embrace the practice of PR.
13 pages (3250 words) Essay
Public Relation
Basically, (IMC) implies that all the promotional tools are incorporated to enable the function in harmony. Therefore, public relations varies in meaning depending on is the purpose in organizations. Additionally, it executes several organizational and societal functions.
4 pages (1000 words) Essay
Branding
As per the American Marketing Association brand is defined as the design, symbol, sign, term, name or a combination of all of them, which helps the customer to distinguish the goods and services of one seller or a group of sellers from those of the competitors.
8 pages (2000 words) Assignment
Pampers brand analysis
In 2009, the P&G engaged Carlson Marketing to help out in restoring and improving a brand of infant care products/diapers known as the “Gifts to Grow” (Koenig 49). This was done while maintaining the top performance of
2 pages (500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT