Marketing Plan for Red Bull Company - Essay Example

Only on StudentShare

Extract of sample
Marketing Plan for Red Bull Company

Cumulatively, the company sold over 35 billion cans worldwide to date. Red Bull is the brand name used by the Red Bull Company from Austriai. This energy drink contains several ingredients, which make it a super energy drink. These include glucose, glucoronolactone, caffeine, sucrose, taurine, and B-group vitamins (Red Bull GmbH, n.d.). This drink trades in two major brands i.e. R-B Energy Drink and R-B Sugar Free. The later is similar to the former, only that it lacks sugars. Aspartame and acesulfame K sweeteners replace this glucose and sucrose. Red Bull enjoys worldwide market coverage as well as global competition from established soft drinks players. Emerging markets for soft drinks and health concerns of consumers are some of the issues affecting the market growth and expansion of the drink. Obesity is also becoming a major threat in the soft drinks market due to the sugars they contain. This is even more challenging to this industry owing to the fact that most of its target market ranges among children and the youth who are most vulnerable to obesity. However, Red Bull managed to maneuver though all these challenges to sit comfortably at the top of preferred energy drinks around the globeii. Current Marketing Situation For any firm that seeks to succeed, it is important to define a company product's position, target and segmentation. ...
Download paper

Summary

Marketing Plan: Red Bull Company Name: Date: Market Plan: Red Bull Executive Summary Dietrich Mateschitz found Red Bull in the mid 1980’s. Mateschitz developed the marketing idea for Red Bull, and he created the formula for Red Bull…
Author : jennyfer45

Related Essays

Energizing Red Bull
This essay discusses that the “Red Bull – The Anti-Brand Brand” case showcases the strategic and global growth of energy drink, Red Bull. Discovered in Asia by Dietrich Mateschitz as a drink to boost factory productivity in 1982, the drink became a household name by 2003 with sales in more than 100 markets and a market share of 70%. Being a pioneer in energy drinks segment, Red Bull is an innovative product that tactically filled a gap in the market that only had coffee or natural juices as alternative options for energy. Red Bull, a compund mixture of taurine, caffeine and...
11 pages (2761 words) Essay
Red Bull Marketing Plan
By providing an overview of the geographical markets, overall sales/market share, expectation for future sales growth, profitability potential, and seeking to analyze and understand the firm’s geographic growth strategy, the reader/researcher is able to determine a great deal with regards to what may take place within the future without ever having to suffer the risk and danger of blindly testing a highly costly product line in a market or with a given demographic of the consumer base that would ultimately reject it. 1-In which geographical markets does red bull have highest sales rates and...
5 pages (1255 words) Term Paper
red bull
The energy drink was inspired by a popular Thai drink named Krafting Daeng that was suggested for jet lag remedy. The owner of Krafting Daeng was requested to manufacture and market a new energy drink with completely new flavor. The main objective of Red Bull was to sell energy drink with a unique taste that appealed to the people living in the western countries. It sold more than one million cans in its first year and decided to expand into UK, USA, Hungary and Germany during the tenure 1992 to 1997. The company’s slogan “Red Bull gives you wings” defined the drink appropriately....
16 pages (4016 words) Assignment
Marketing Plan of Red Bull
Prior to any degree of success due to the introduction of a new product, the firm in question must research the market as well as the potential consumers of whatever good or service they are attempting to integrate with the consumer base. As a function of this level of research presented in the essay, it is possible for the firm to gain key insights into the best ways in which a given product is able to be integrated and prove to provide an overall increase in profitability. The researcher also analyzed it as a function of understanding for the need of marketing research and understanding with...
6 pages (1506 words) Research Paper
Strategic Marketing Plan For Red Bull
Summary of the task The study aims towards designing a marketing plan for Red Bull. Background Red Bulls is a twenty five years old company that has been selling energy drink. In the year 1980, Dietrich Mateschitz founded Red Bull, inspired by a functional drink originated from Far East. He created the energy drink and promoted it through a unique marketing concept. In its early days it was sold in the home market of Austria but today Red Bull is sold in more than 165 countries. Red Bull is not only a new product but has given birth to a totally new category of product. Today Red Bull has sold...
8 pages (2008 words) Essay
Red Bull: Market Analysis
Furthermore, with increasing expenses, severe competition, low profitability margins and increased labour cost, companies around the world are passing through a turbulent state (Casali, 2008; Tolentino, 2000; Accuval, 2010; Anderson, 2011). As a result of that organizations are trying to increase the loyalty of the consumers and are attempting to satisfy them by offering products or services that exactly matches with their requirements (Kamin, 2006). The pressure from internal and external environment has also been increasing at a rapid pace and that further raises challenges for the company....
7 pages (1757 words) Essay
Marketing report on Red Bull and its global opportunities
. 5. Conclusion. References EXECUTIVE SUMMARY Red Bull has found considerable success internationally by giving consumers the impression that it is an exclusive and premium energy drink brand. This market report assesses the current marketing environment in the UAE, an environment with adequate consumerist values and attitudes that could, theoretically, support entry for Red Bull into this market. The UAE is currently becoming saturated with competitors offering different energy drinks, thereby establishing a brand presence. What conflicts market entry is that the UAE is a very risk averse...
14 pages (3514 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!