Company analysis - Bancolombia

Company analysis - Bancolombia Essay example
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Marketing
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Company Analysis – Bancolombia Executive Summary Developing a successful merger can be a quite challenging task, even for managers who are highly experienced in such plans. On the other hand, the success of a merger may not be clear immediately; often, it is required for a specific period of time, even up to a year, in order for the first signs for the merger’s success to appear…

Introduction

The different culture and characteristics of the three banks participated in the merger were not easy to be managed. The recent retirement of the firm’s CEO would set the future of Bancolombia in risk, if the new CEO would not be able to understand the firm’s culture but also the employees’ needs. Table of contents Executive Summary 2 Problem Statement 4 Supporting Evidence 4 Key decision criteria 7 Recommendations 8 References 11 Appendices 12 Problem Statement The development of the problem statement in regard to this study requires the reference to a series of events that led to the formation of Bancolombia, as in its current form. Bancolombia is an organization resulted from two mergers. In its initial form, Bancolombia resulted by the merge between the Banco Industrial Colombiano (BIC) and the Banco de Colombia. The above merger took place in 1998 and led to the establishment of Colombia’s most powerful firm in the banking industry (case study, p.3). Bancolombia, the firm resulted by the above merger, reached a market share of 11.5% (case study, p.3). ...
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