StudentShare solutions
Triangle menu

Analyse a company and introduce a new product - Essay Example

Not dowloaded yet

Extract of sample
Analyse a company and introduce a new product

The external environmental factors or the macro factors include uncontrollable factors such as the Political, Economic, Social, Technological, Legal and Environmental factors (Porter, 2008, p.221). Ford should pay close attention to these factors while formulating business in domestic as well as foreign countries. The company is likely to adopt focused target marketing strategy by targeting the 21-50 age group people having middle to income living in the urban cities. Introduction A marketing plan is a significant part of an overall business plan. A well structured marketing strategy is the base of a well-written marketing plan (Westwood, 2002, p.3). A marketing plan includes a list of several actions. Without a sound strategic establishment marketing plan is ineffective. A good marketing plan is important in business as it helps to control the overall business and helps the business to steer towards profit. The purpose of a marketing plan is to set the direction for a business in order to promote it. Moreover, a well-written marketing plan helps to build a customer base and determine opportunities in order to make profit (Csb, 2011, p.63). Ford Motor Company is an American multinational automaker headquartered in Dearborn. The organization was founded in the year 1903. The organization used to sell commercial vehicles and automobiles under the brand name of Ford and luxury cars under the brand name Lincoln. Employee strength of this organization is more than 164,000. The aim and objective of Ford motor company is to sell automobiles and make the customers satisfied. Moreover, they tend to make profit for all the stakeholders. Therefore, they can provide jobs for thousands of workers. Qualified and standard young and middle aged people are the significant eligible customers of Ford motor company. It is world’s third largest automobile company operating in US, Europe and the countries of Asia Pacific. Mission Statement Mission statement of a company contains the aims and value of an organization. The mission statement of Ford Motor Company is that the organization is a global and diverse family with a pompous heritage. The organization has passionately committed to offering outstanding goods and services (Ford, 2013, p.1). Financial Statement A financial statement is a recognized record of financial activities of a business. For an organization or business enterprise, all the appropriate financial information is used to present in a structured formulation in order to make people easily understand are called as financial statement (Palepu, 2007, p.6). A financial statement offers different kind of financial information to the investors and creditors. It helps them to evaluate the financial stability and performance of an organization. Ford Motor Company has reported a pre-tax profit of 1.7 billion US dollar in 2012. In 2012 the sales of Ford Motor Company went up by 7% comparing to the year 2011. Total 1.14 million vehicles have been sold. The US sales number in 2012 was 2,250,165 (Finance, 2013, p.1). The Financial Statement for Ford Motor Company in the year 2012 has been highlighted below. Income Statement (Finance, 2013, ...Show more

Summary

Analyse a company and introduce a new product Table of Contents Executive Summary 4 Introduction 4 Mission Statement 5 Financial Statement 5 Marketing Research 9 Marketing Mix 10 Example 12 Summary 13 PESTLE Analysis 13 Summary 14 SWOT Analysis 15 New Product 18 Business Objective 19 Business Strategy Boston 21 Consumer Behaviour 21 Initiator 22 Influencer 22 Buyer 22 User 22 Example 22 Market Segmentation 22 Targeting 23 Different Target Marketing Strategies 23 Positioning 24 Recommendations 25 References 26 Appendix 28 Executive Summary Ford Edge Hybrid is a Gasoline Electric Hybrid model…
Author : ehowell
Analyse a company and introduce a new product essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Analyse a company and introduce a new product"
with a personal 20% discount.
Grab the best paper

Related Essays

Goodyear Tire & Rubber Company New Product Development Process
Methodology of the project involves the stages required for new product development. The stages range from the idea generation through internal and external sources to the commercialization of the product. The project discusses the assumptions regarding the financial strength, technological advancement and company’s capability in developing a new product.
11 pages (2750 words) Essay
Introduction of the new Nokia Lumia Product
According to the report Nokia by partnering with Microsoft has launched two new Smartphone, Nokia Lumia 820 and 920 and according to analysis Nokia with the help of Microsoft within six months of its launch has recorded a pretty decent growth rate in US and expected to increase more globally.
3 pages (750 words) Essay
Introduce a Company into Spain
The company will open outlets in major cities in Spain, but a pilot store will start in Madrid, because the city has a big potential for retail sales - it is in these urban centers that supermarkets get many customers. As shown from figure 1 below, the retail industry has performed poorly since 2007, which means that Coles devise a very inspired marketing plan in order to overcome this challenge.
4 pages (1000 words) Essay
The swot analysis for introducing new product from apple company
When introducing new products innovation in products give an edge to the company, and thus they are able to penetrate the market. However, if the product is radical or discontinuous, then it plays a greater role on market capture (Veryzer, 1998). Apple Inc Apple Inc is a major digital asset management company that manufactures both hardware and software.
4 pages (1000 words) Essay
Designing neew product
New product development is essential for any business to be competitive with the ever changing market trends and demands. New products are a crucial component of business and are essential for the viability of a business. It has become more of a necessity than an option for any company.
10 pages (2500 words) Essay
NEW PRODUCT DEVELOPMENT
Insufficient time becomes a possible challenge when the length of time to develop a new product will not catch up with the launch of a new product based on a marketing intelligence report. Because the time frame of the
8 pages (2000 words) Essay
A New Company Valuation Model and its Application On the Royal Bank of Scotland Plc
merous examples of creative accounting, where the valuation of businesses has been inflated significantly above the fundamental generally accepted accounting principles or valuation principles for that matter. Recent good example is the acquisition of ABN AMBRO Group by the
21 pages (5250 words) Essay
New product
Opinion of the suppliers was also analyzed to assist develop better product. Magic cloth was developed in the conventional eight sequential
2 pages (500 words) Essay
Designing a marketing strategy for a new product over time
marketing mix strategies, it has been observed that the company’s new product possesses a wide variety of innovative features which are quite unique from its competitors, which offer similar kind of products In terms of pricing strategy, the company will follow the
8 pages (2000 words) Essay
Report format- new product - UV protector spray for Billabong Company in Australia
The pricing strategy has been based on the six stages of pricing. The promotion is focused on the suitable promotional mix and finally the place strategy has been designed based on the suitable distribution strategy. The paper has also
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation