Table of Contents Executive summary 0 Table of Contents 0 INTRODUCTION 1 CHOICE OF ORGANIZATION 2 Introduction of the organization 2 Choice Of Organization 3 BUSINESS BEHAVIOUR OF STAKEHOLDERS 5 Theories and frameworks in the small business management 5 Reasons of Small businesses to survive and prosper 7 Marketing Mix 9 ANALYSIS OF H AZEEM BUSINESS STRATEGY 11 Development of personal relationships 12 Flexible response to problems & challenges 12 Innovation 13 Low overheads 13 Niche markets 13 Marketing Mix 14 COMPARISON WITH COMPETITORS 15 Conclusions 16 Task B: Reflection on learning 16 References 17 INTRODUCTION There is a very famous German proverb stating that no one is rich or poor without helping himself to be in that position. That is one is to blame himself in what financial situation he may be. It is these kind of words that become a motivational factor for one person to start off of a small business and later on become an entrepreneur (Goel, Sanjay and Karri, Ranjan. 2006). Some people start of their journey of becoming an entrepreneur by seeking a job which helps them to understand the ways a business is run and determine the factors that are crucial in the success of a business. Other may start up a business of their own and then learn from their mistakes. Many believe that small businesses may have some development issues but at the same time most of the people believe and it’s a proven fact that small business play a pivotal role in the development of the society and economy of a country (Aldrich, H.E., & Auster E.R. 1986). This report goes about in three steps. First, the introduction of H Azeem Jewelry, its basic information along with why was it chosen as an example. In the second step an analysis is carried out regarding the behavior of its stakeholders with respect to theoretical and practical ideas. Lastly, H Azeem is compared with its competitors and a reflection of where and why it stand at its current position is described. CHOICE OF ORGANIZATION Introduction of the organization H Azeem is a London based jewelry brand, It is managed by the designer, Hinna Azeem, herself and her aim is to introduce luxurious and stylish jewelry to the community at a cheap price. As they is a large Indian and Pakistani community nearby, who love to wear jewelry on every occasion, providing it on a cheap price gives her an advantage. Her luxurious and stylish designs give the business and brand an added value. H Azeem using both traditional and technological methods when it comes to marketing and sales, that is, jewelry can be bought through retailer shops and also through her e-store online. This also gives the business an extra advantages over its competitors. Another achievement of H Azeem is that it achieved a steady and stable positive growth within two years of business. This reflects the level of commitment and entrepreneurial skills of the management of H Azeem, the designer Hinna Azeem herself. H Azeem has been mentioned up in journals such a Vogue and has even displayed jewelry at the International Jewelry London 2012. This again shows how popular is this brand and how much is it loved by people. . Choice Of Organization We may come across many definitions of small business, some may relate it by the number of employees other may related it by how operations are
Executive summary Every person pays more attention to large companies and dreams to work for them due to which the importance of small business is often neglected. Small businesses contribute highly towards the development of the economy. Although small businesses have tax advantages and quite a few corporate and statutory advantages but the number of small businesses outnumber large businesses by a mile…
Center of discussion in this paper is the H&B LLC Company that is privately-owned and initially, it had only nine stores. Currently, the company boosts of over 50 stores within the United States. H&B LLC has tremendously grown since its inception and the company’s strong management team is credited for the remarkable growth.
9 3.1 Value Chain Analysis 9 3.2 Threshold resources and competences and Distinctive resources and competences 11 3.3 Strength 12 3.4 Weakness 12 4 Task C “ Strategic Fit Analysis “ 13 4.1 Strength 13 4.2 Weakness 13 4.3 Opportunities 14 4.4 Threats 14 5 List of References 16 List of Figures and Tables S.
(Foster's Group, 2011). Firm has adapted the strategy of entering the domestic market through its multi-brand market presence whereas at the global level, it has confined itself to global wine and global beer business. Firm’s global strategy is based upon developing local brand awareness while at the same time ensuring that firm is able to sell both its premium as well as non- premium products at the global level.
They incorporate features like push email, instant messaging and on the go connectivity with the social world. The company grew to become one of the leading smartphone makers in the world, lacking behind only to the Apple’s iphone, Android phones and the Windows based phones.
Vodafone Plc has a history going back to 1982 when it started as Racal Telecomm and was awarded the first mobile license in the UK. In 1985, the company was the first to enable an analogue mobile telephone call in the UK, two years later it launched Vodapage, a paging network that covered over 80 percent of the country.
In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers, particularly of own-label products, yet the development of strategic supply networks has been an integral part of most supermarket strategies for the past decade.
The Company has existed as one of the most competitive companies in the food industry for over 140 years. The Company’s main products include condiments, frozen food, beans, infant nutrition, ketchup and