Table of Contents Executive summary 0 Table of Contents 0 INTRODUCTION 1 CHOICE OF ORGANIZATION 2 Introduction of the organization 2 Choice Of Organization 3 BUSINESS BEHAVIOUR OF STAKEHOLDERS 5 Theories and frameworks in the small business management 5 Reasons of Small businesses to survive and prosper 7 Marketing Mix 9 ANALYSIS OF H AZEEM BUSINESS STRATEGY 11 Development of personal relationships 12 Flexible response to problems & challenges 12 Innovation 13 Low overheads 13 Niche markets 13 Marketing Mix 14 COMPARISON WITH COMPETITORS 15 Conclusions 16 Task B: Reflection on learning 16 References 17 INTRODUCTION There is a very famous German proverb stating that no one is rich or poor without helping himself to be in that position. That is one is to blame himself in what financial situation he may be. It is these kind of words that become a motivational factor for one person to start off of a small business and later on become an entrepreneur (Goel, Sanjay and Karri, Ranjan. 2006). Some people start of their journey of becoming an entrepreneur by seeking a job which helps them to understand the ways a business is run and determine the factors that are crucial in the success of a business. Other may start up a business of their own and then learn from their mistakes. Many believe that small businesses may have some development issues but at the same time most of the people believe and it’s a proven fact that small business play a pivotal role in the development of the society and economy of a country (Aldrich, H.E., & Auster E.R. 1986). This report goes about in three steps. First, the introduction of H Azeem Jewelry, its basic information along with why was it chosen as an example. In the second step an analysis is carried out regarding the behavior of its stakeholders with respect to theoretical and practical ideas. Lastly, H Azeem is compared with its competitors and a reflection of where and why it stand at its current position is described. CHOICE OF ORGANIZATION Introduction of the organization H Azeem is a London based jewelry brand, It is managed by the designer, Hinna Azeem, herself and her aim is to introduce luxurious and stylish jewelry to the community at a cheap price. As they is a large Indian and Pakistani community nearby, who love to wear jewelry on every occasion, providing it on a cheap price gives her an advantage. Her luxurious and stylish designs give the business and brand an added value. H Azeem using both traditional and technological methods when it comes to marketing and sales, that is, jewelry can be bought through retailer shops and also through her e-store online. This also gives the business an extra advantages over its competitors. Another achievement of H Azeem is that it achieved a steady and stable positive growth within two years of business. This reflects the level of commitment and entrepreneurial skills of the management of H Azeem, the designer Hinna Azeem herself. H Azeem has been mentioned up in journals such a Vogue and has even displayed jewelry at the International Jewelry London 2012. This again shows how popular is this brand and how much is it loved by people. . Choice Of Organization We may come across many definitions of small business, some may relate it by the number of employees other may related it by how operations are
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