Marketing plan for NIKE - Essay Example

Only on StudentShare

Extract of sample
Marketing plan for NIKE

Nike was founded on January 25th 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. The company adopted the name Nike on May 30, 1978 and began marketing its products and services under its own brand. Today, the company operates retail stores under the Niketown name. In addition, the company is known worldwide for sponsoring a great deal of sports activities and supporting many sports teams. The Nike brand is presently found in many countries across the world notably in the United States, Europe, Asia Pacific and the Americas (Esty & Winston, 2009). Courtesy of its innovative design and effective marketing strategies, the company has obtained a very huge position in the sports markets in these regions. More importantly, Nike’s products are usually associated with high quality and this has been a major boost for the company over the years. Situation analysis Company mission and objectives Nike has always been focused to the realization of its goals, mission and objectives. More importantly, the organization has a strong sense of values which have created a kind of organizational culture often admired by many organizations. ...Show more

Summary

Course Number Due Date Instructor Name Executive summary Nike is a multinational corporation based in the United States and engaged in the design, development and supply of sports apparels, footwear, equipment and other sports accessories. Headquartered in Beaverton Oregon, Nike has been a major player in this industry for a long time and is presently a fortune 500 company…
Author : ethylstokes
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing plan for NIKE"
with a personal 20% discount.
Grab the best paper

Related Essays

Nike SWOT Analysis.
In this report a new marketing plan has been proposed for the footwear giant Nike. The company performed sluggishly in 2010 and therefore this new marketing plan will help the company reclaim its growth for the next few years.
12 pages (3000 words) Essay
Marketing Management of Nike
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
7 pages (1750 words) Essay
Womens Attitudes towards Online Shopping
The major weaknesses of this study are concentrated on the nature of its sample and research methodology. Still, the researcher hopes that this study will somehow contribute to the existing knowledge about women’s attitudes towards online shopping. This paper will help marketers and advertising agencies create more productive and beneficial online marketing techniques, approaches, and campaigns.
43 pages (10750 words) Dissertation
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy
IMC booms in the 1990 due to the overloading information of sales messages that decrease its impact to the consumers. In retrospect, marketers view traditional media, sales promotion, direct marketing, and public relations as different entities with distinct purposes.
5 pages (1250 words) Essay
Integrated Marketing Plan
The plan will be implemented within a period of 12 months since the launch of the product. The integrated marketing communication plan offers an outline of the communication strategies, tactics, and objectives necessary for the effective launch of integrated marketing.
5 pages (1250 words) Essay
Internet Marketing Strategy ( Nike )
new markets, and creating value for goods and services. All these are the core functions incorporated in Nike Inc. and the recent mergers and the subsequent actions taken in this regard. Specialty: Nike Inc is not just limited to a single foot wear item, rather it ensures its presence in multiple ways, such as sports equipment, apparels and various other inter related items.
8 pages (2000 words) Research Paper
Marketing Principles
The company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape the people’s perceptions towards a certain product.
15 pages (3750 words) Essay
INTERNET MARKETING PLAN:
rences 18 Executive Summary Within the last few years, e-marketing has emerged to be an adaptive ‘smart’ technology. In order to achieve marketing objectives, both large and small scale businesses started building and maintaining customer relationship through online activities to exchange ideas, goods and services with a view to satisfy customers.
15 pages (3750 words) Essay
'Has nudity in advertising become dysfunctional?
It critically analysed the usefulness of using nudity in advertising. It explored the influence of nudity on the persuasiveness of advertising. The literature review examined the models, usefulness, and influence of nudity in advertising. Primary data was collected
12 pages (3000 words) Essay
The strategy of international business
However, the entry of new firms also creates a steep competition for the local firms. This as a result makes it difficult for them to survive amidst the well established industry giants. This paper focuses on different defensive strategies that the
18 pages (4500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT