Course Number Due Date Instructor Name Executive summary Nike is a multinational corporation based in the United States and engaged in the design, development and supply of sports apparels, footwear, equipment and other sports accessories. Headquartered in Beaverton Oregon, Nike has been a major player in this industry for a long time and is presently a fortune 500 company…
Nike was founded on January 25th 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. The company adopted the name Nike on May 30, 1978 and began marketing its products and services under its own brand. Today, the company operates retail stores under the Niketown name. In addition, the company is known worldwide for sponsoring a great deal of sports activities and supporting many sports teams. The Nike brand is presently found in many countries across the world notably in the United States, Europe, Asia Pacific and the Americas (Esty & Winston, 2009). Courtesy of its innovative design and effective marketing strategies, the company has obtained a very huge position in the sports markets in these regions. More importantly, Nike’s products are usually associated with high quality and this has been a major boost for the company over the years. Situation analysis Company mission and objectives Nike has always been focused to the realization of its goals, mission and objectives. More importantly, the organization has a strong sense of values which have created a kind of organizational culture often admired by many organizations. The mission of the organization is “to bring inspiration and innovation to every athlete in the world” (Esty & Winston, 2009) In this regard, it is seen that Nike actually exists in order to ensure that the world is well supplied with quality equipment, shoes, apparels and other quality products. The focus of Nike is to bring a new reality to the world of athletics. In the same way, Nike’s vision stresses on the aspect of people and profit and the need to implement sustainable principles within the market. The organization greatly appreciates the dynamic nature of the market and is therefore at the forefront in instituting the very changes that are almost imperative for its continued success. One major goal of the organization is always the creation of partnerships in the hope of adding value. In this regard, Nike UK has been a strong force in creating valuable partnerships with other organizations and the social media which has seen the creation of such brands like Nike. A combination of these vision, values and goals have been the core marketing formula for the organization. In this regard, the organization has seen much progress and success (Rigsby & Greco, 2003). Products Nike engages in the production of various types of sports equipment. The initial products were track running shoes. However, the company has greatly diversified its product line and manufactures shoes, shorts, jerseys and base layers for various types of sporting activities. The Nike Air Max was the initial shoe line introduced by the company back in 1987 and has remained popular for a long time. Some of the recent products introduced include Nike NYX, Nike SB and Nike 6.0 Shoes all for skateboarding. Similarly, the company launched a type of cricked shoes known as Air Zoom Yorker which are designed to be very effective and are actually 30% lighter than the competitors in the market (Katz, 2012). While Nike is majorly known for athletics products, it should be noted that the organization actually produces an assortment of products for basketball, combat sports, golf, football and many other sporting activities. In addition, the Nike brand has been very popular across the world in youth, hip hop and Chav ...
Cite this document
(“Marketing plan for NIKE Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/14928-market-plan-for-nike
(Marketing Plan for NIKE Essay Example | Topics and Well Written Essays - 3000 Words)
“Marketing Plan for NIKE Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/marketing/14928-market-plan-for-nike.
In this report a new marketing plan has been proposed for the footwear giant Nike. The company performed sluggishly in 2010 and therefore this new marketing plan will help the company reclaim its growth for the next few years.
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
The plan will be implemented within a period of 12 months since the launch of the product. The integrated marketing communication plan offers an outline of the communication strategies, tactics, and objectives necessary for the effective launch of integrated marketing.
The research explores the ways through which the Nike persuades the viewers towards its brand. The slogan of this campaign is named as, “Find Your Greatness.” The spot was launched during London Olympics 2012. The core purpose of this advertisement was to cater masses by taking advantage of Olympic coverage and alert television audience.
Far from being a new innovation, direct marketing has been a technique of advertising and selling products or services for centuries: from the first peddlers and traveling salespeople, to the development of catalogues and mail-order services, to the numerous techniques and media channels used today.
The various decisions and changes that have been made in the organization have also been discussed as part of the analysis. The benefits and outcomes of all such decisions which were made by the management of the company are also highlighted.
new innovation, direct marketing has been a technique of advertising and selling products or services for centuries: from the first peddlers and traveling salespeople, to the development of catalogues and mail-order services, to the numerous techniques and media channels used
The e-marketing domain is largely affected by competition, technology, newer trends in advertisement, and more importantly dynamic strategies used by firms and therefore e-marketer has to foresee how these variables may significantly
It is the company’s goal to provide customers with a one-stop shopping opportunity, while maintaining profitability and brand identity. Founded ten years ago by Nicholas Newman and Lucille Russell, Athletics Supreme is run by a highly
16 Pages(4000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Marketing plan for NIKE for FREE!