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Marketing plan for NIKE - Essay Example
Pages 12 (3012 words)
Course Number Due Date Instructor Name Executive summary Nike is a multinational corporation based in the United States and engaged in the design, development and supply of sports apparels, footwear, equipment and other sports accessories. Headquartered in Beaverton Oregon, Nike has been a major player in this industry for a long time and is presently a fortune 500 company…
Nike was founded on January 25th 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. The company adopted the name Nike on May 30, 1978 and began marketing its products and services under its own brand. Today, the company operates retail stores under the Niketown name. In addition, the company is known worldwide for sponsoring a great deal of sports activities and supporting many sports teams. The Nike brand is presently found in many countries across the world notably in the United States, Europe, Asia Pacific and the Americas (Esty & Winston, 2009). Courtesy of its innovative design and effective marketing strategies, the company has obtained a very huge position in the sports markets in these regions. More importantly, Nike’s products are usually associated with high quality and this has been a major boost for the company over the years. Situation analysis Company mission and objectives Nike has always been focused to the realization of its goals, mission and objectives. More importantly, the organization has a strong sense of values which have created a kind of organizational culture often admired by many organizations. ...
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