Brand Development Plan - Essay Example

Only on StudentShare

Extract of sample
Brand Development Plan

This report recommends that Last Chance Corporation focus on developing brand awareness and a good communication strategy in order to ensure good brand equity for Dew Fresh. Table of Contents Introduction 5 Assumptions 5 Position Strategy 6 Target Market 7 Competitor Analysis 8 Point of Difference 10 Point of Parity 10 Building Brand Equity 11 Brand Awareness 11 Selection and Justification of Brand Elements 12 Brand Image 12 Communication Strategy 13 Measuring Brand Equity 13 Recommendation 14 Conclusion 14 References 15 Introduction Last Chance is a diversified corporation based in Australia that produces and sells products of different kinds. The company now does not have any product in the beverage industry. It has, therefore, decided to make an entry into the Australian market for soft drinks. The company intends to develop a new product for the beverage market. In order to launch the brand successfully in the market, the company has to conduct a research on the existing brands in the market and their performance. ...Show more

Summary

Brand Development Plan Executive Summary This report is a presentation of a brand plan for a period of 12 months for a new product intended to be launched by Last Chance. Last Chance is a corporation that has its products in different sectors. The company now intends to penetrate the market for soft drinks in Australia and is therefore developing a new product under the brand “Dew Fresh.” Some of the key competitors of the brand are identified as Coca Cola, Pura, Pepsi, Berry, Schweppes, Cottee’s Cordial, and Solo…
Author : kulasjarrod
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Brand Development Plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Brand Personalities
Brand personality is a group of personal characters related and connected with a brand. Jennifer Aker, in her book, Dimensions of brand personality,” Journal of Marketing Research, defines brand personality as “a sequence of individual characters related with the brand”.
12 pages (3000 words) Essay
Brand development plan
Brand Name……………………………………………………………….4 ii. Logo Design……………………………………………………………….5 iii. Slogan…………………………………………………………………..…7 iv.
10 pages (2500 words) Essay
A Brand Plan report for Cadbury
John Cadbury founded the company “Cadbury” in 1831 with the aim of fulfilling the people’s desire of having delicious and best quality chocolates at affordable prices (Cadbury, 2012). The company has been successful in its mission and has completely revolutionized the processing market of cocoa since 1866.
11 pages (2750 words) Essay
Developing an integrated Marketing Mix Plan for a new brand (TEA)
Developing an Integrated Marketing Mix Plan for a New Brand (TEA). At the current the world tea market is swiftly developing with emerging customer necessities. The importance of the drastic change is noted from the export of value added tea products is highlighted in literature to face the shortcomings that are increasingly aggressive beverages.
15 pages (3750 words) Research Paper
Marketing WRAP & Report
However, the natural disasters this region encountered over the past several months have threatened the further expansion of tourism industry. The flooding in Queensland during the beginning of 2011 was called “the worst natural disaster in Australian history” (Edmondson, 2011).
5 pages (1250 words) Essay
Burberry: "Successful Brand Leadership"
The company was established in the year 1856 and at present it is regarded as one of the leading international luxury brands. As of the year 2006, Burberry ran almost 58 stores which have become 111 by 2010 (Burberry, 2010). Burberry’s products are available in several supermarkets and specialty outlets internationally.
8 pages (2000 words) Essay
Brand Management
The farmers used to put some burn identification marks on the livestock to distinguish the possession. This still happens to the main objective of branding or brand building in modern day business as well. A marketer looks to use branding or brand building to help the target customers differentiate the offerings from that of the competitors dealing with similar kind of products.
10 pages (2500 words) Coursework
Brand marketing
Effective branding strategy helps an organization to achieve several potential competitive advantages in competitive global market place. Several leading organizations around the globe are trying to increase their core competencies through the implementation of several unique competitive strategies.
7 pages (1750 words) Essay
Sony Ericsson Mobile Music Strategy
The company should always be aware of the changes in the market trends. If a company launches any product in the market with any varied products the competitors will launch another product in the same segment in order to compete.
7 pages (1750 words) Essay
Porter's Five Forces of Burberry
The model identifies the nature of competition in the industry as well as areas of improvement for the company to be more profitable and competitive
2 pages (500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT