Issues and Challenges Facing Retailing

Issues and Challenges Facing Retailing Article example
Masters
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Marketing
Pages 12 (3012 words)
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Issues and challenges facing retailing NAME: AFFILIATION: UNIVERSITY: COURSE TITLE: DATE OF SUBMISSION: Abstract The concept of online retailing has undergone various reforms to be compatible to the requirements of the customers so that they can reap the benefits of convenient online shopping…

Introduction

In order to enhance the effectiveness of digital retailing, the key factors that have to be considered by the retailers are availability of the latest products and services, transportation facilities for quick delivery and order fulfilment, easy payment mechanism, efficient logistics and distribution framework and cost-effectiveness. Contents Abstract 2 Introduction to retailing 4 Literature Review 5 Online retailing is the latest trend 6 Key drivers of online retail industry 6 Discussion 9 Limited potential for growth 9 High cost of delivery 10 Selection range trade-offs 11 Intense competition 11 Environmental impact of online retailing 12 Conclusion 12 References 14 Introduction to retailing In the consumer goods industry, retail has been playing a primary role in enhancing the productivity of the key players across the world. This retail sector has been expanding at an accelerating pace because the consumers are looking for convenience in the shopping arena. The significance of this industry is evident in the contribution made in the economies of UK, Mexico, USA, China, Dubai, Sri Lanka, Malaysia and Thailand; all of these countries have seen robust growth in their GDPs (Bell, Choi & Lodish, 2012). ...
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