Significance of Structure and the Role of Marketing in Organisation - Assignment Example

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Significance of Structure and the Role of Marketing in Organisation

Innumerable writers have demonstrated the significance of the organisational structure along with its relation with the organisation’s size, technology, culture and environment. A few writers have mentioned the fact that if an organisation wants to achieve high performance, its structure needs to fit and match with the degree of change in its environment. It has further been pointed out that the structure plays a vital role in all the aspects of the human capital of the organisation.
The organisation structure and the underlying design principles need to match with the main purpose of the organisation. Else, the organisation is deemed to fail and might not succeed in the long run.
Marketing can be considered as the heart of an organization. The significance of marketing is growing in the non-commercial, public as well as voluntary sectors. The demand for the goods and services of any particular organisation totally relies upon the needs and wants along with the ability to pay. It is significant for the marketers to take these factors into consideration if they want to sell the product that focuses to be successful in the long run. ...
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Summary

The case study is about Home Support which provides quality domiciliary services to its customers. It has been facing problems related organisational structure and marketing. Therefore, this paper attempts to suggest various remedies through which the company will be capable of getting a solution to that problems…
Author : rkreiger
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