JOSEPH HELER CHEESE By Institution Date Table of Contents Executive Summary 3 Introduction 4 Background 4 Marketing Strategies and Challenges Faced 6 Total Quality Management 10 Challenges 13 Evaluation of Challenges 14 Rising Costs of Operation 15 Competition from Chinese Firms 15 Unpredictable Financial Markets 16 Competition 17 Recommendations 18 Works Cited 20 Executive Summary As one of Britain leading companies in the Cheese production industry, Joseph Heler has undergone a range of challenges and opportunities, which have impacted on the company’s business in many ways…
The company’s market dominance is explained in terms of the multiple advantages, managerial competence, market forces among many other positive determinants that operate within the food and beverages industry. Strategic expansion and diversification have helped the company overcome difficult operational conditions in its various market segments. Part of the forces that attended to the company’s transformation from a relatively small company to one of the leading players in the cheese production industry include the diversification of its range of products and the adoption of policies that helped spur progress in many of its undertakings (Joseph Heler, 2013). Competition from other companies within the industry is one of the threats that have affected the company’s performance over the years. Other threats include macroeconomic factors such as unpredictable economic situations, changing preferences by the local and global clientele and other issues that attend to the performance of big businesses in the United Kingdom and around the world. Despite the challenges that have slowed the growth of the company, Joseph Heler remains a leading force within the cheese production industry with strategic processes that relate to the diversification of the product range and partnership with a leading food production company. Financial statements indicate past and current consistency in steady progress, which suggest strong possibilities of further growth in the future. Introduction Currently Joseph Heler is ranked as the fifth largest cheese producers in UK (Joseph-Heler, 2013). The growth was a culmination of previous strategies, which included reaching out to new market segments and expanding the company’s revenue flows throughout the world. The same statistics indicated that the company had achieved significant improvement in terms of its annual total revenue. The company has maintained an impressive lead in the cheese production sector in Britain to levels that have enhanced its profitability and expansion in processes. Currently, the company employs nearly thousands of workers distributed in its retail stores and firms throughout the world. According to analysts, Joseph Heler’s growth on the market is partly a product of the leadership of the current founder and current chair Joseph Heler. The chair has presided over the expansion of the product lines to levels that contributed significantly to the growth in the revenue bases (Joseph Heler, 2013). The company has developed strategies that include the development of various outlets within areas that were previously dominated by competitors. The consistent growth of the company over the times has been made possible by a range of strategies that included the development of various cost-cutting measures and the opening up of increased avenues for revenue flow. Background Since its formation in 1957, Joseph Heler Cheese Company has maintained a remarkable lead in Britain’s cheese production through strategic expansion, effective marketing strategies, and the supply of high quality products. Joseph Heler formed Joseph Heler Chee ...
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“Joseph Heler Cheese Essay Example | Topics and Well Written Essays - 4500 Words”, n.d. https://studentshare.net/marketing/15051-joseph-heler.
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