Got a tricky question? Receive an answer from students like you! Try us!

An integrated marketing communications programme for Rapanui - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 10 (2510 words)

Summary

An integrated marketing communication programme for Rapanui Stage 1 Contents Introduction.3 Classic communication method in fashion industry…

Extract of sample
An integrated marketing communications programme for Rapanui

...........................................5 Introduction Integrated marketing communication can be defined as the way of integration of all the methods pertaining to promotion of brand in order to promote a specific product or service among the targeted customers. Its goal is to make all aspects of marketing communication like sales promotion, advertising, direct marketing, public relations, online communications, social media and personal selling to work together as a unified force maximizing the cost effectiveness rather than permitting each to work in isolation. It integrates and coordinates all chosen communication and marketing tools, sources and avenues into one seamless programme that is designed for maximising the impact on customers and other end users at minimum possible cost (Kitchen and Pelsmacker, 2004, p.20). The integration affects entirely the company’s marketing channel; business-to-business, internally directed and customer focused marketing communications. Classic communication methods in fashion industry Marketing communications can be defined as the communications in marketing that is used to create a favourable image towards a brand of product or service, an idea or a person. Marketing communication allow the marketers to inform, motivate, persuade and remind consumers. ...
Download paper
Not exactly what you need?

Related Essays

Integrated Marketing Communications
Various methods of communication such as billboard advertising and radio advertising and messages are linked together in a systematic and integrated manner. All promotional tools are harmonized together in the advertising chosen by a particular company. (Fill, 2009, p.5). Promotion tools include methods of advertising, personal selling, customer care relations, database marketing, consumer and sales promotional, sponsorship and public relations. These promotional tools aim at making the consumers aware of the products that the company is offering in the market and the benefits of using these…
6 pages (1506 words)
Integrated marketing communications
Due to an increase in amount of impressions required in order to make an impact, businesses are struggling to find the best method of creating awareness about their brand (Lamb, Hair, and McDaniel, 2011:41). The public seems oversaturated with messages in any one discipline. As such, businesses need to connect with their audience by use of multiple methods of communication. This paper will seek to address how Apple Inc. approaches its market and how it makes use of the integrated marketing communications concept. This multinational company, Apple Inc, deals with luxurious products such as a…
4 pages (1004 words)
Integrated Marketing Communications
Marketing Mix and its elements are said to be the initiator in the process of marketing the product. Promotion is amongst one of the key elements which form marketing mix. Different promotional activities include sales promotion, advertising, direct marketing, and personal selling. Apart from these sponsorship marketing, database marketing, interactive marketing and public relation also forms a major part of the promotional activities. IMC can further be summarized as the integration of marketing mix tools with the different tools of promotional activities that provides an organization the…
Integrated Marketing Communications: Timberland
The consumer product chosen for this research is footwear, which is manufactured and marketed by the Timberland Company. Timberland is a US based global manufacturer and retailers of products such as footwear, clothes, watches, and glasses. The company extensively uses traditional as well as modern advertising/promotion techniques to increase its market share. This paper will analyze the integrated marketing communications approach of Timberland Footwear. Promotion Mix The major five aspects of promotional mix are advertising, personal selling, sales promotion, public relations, and direct…
10 pages (2510 words)
Integrated Marketing Communications Plan
Besides food, gift items are also sold by the business to the customers for their special occasions. It is essential for every business to market their products in order to boost sales. Marketing is vital for creating customer awareness and to pull the customers towards the commodity (Armstrong & Kotler 2005, pp.10). Strategies and Tactics Market Segmentation The primary target audiences of Ann’s Pantry are the families who belong to the elite class who can visit the place for recreational purposes and for celebrations such as private parties. The secondary target audience of Ann’s Pantry…
3 pages (753 words)
Integrated Marketing Communications Plan
As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. In a period of only five years that TOMS Shoes has been in the market; the company has managed to sell over a million pairs of shoes. The company has not only sold out all those pairs of shoes but also it has given away freely almost an equal figure of shoes as part of the companies model of buy one get one free (one for one). TOMS shoes mission statement is to be a trendsetter with its stylish shoe variety as well as to be socially responsible through charitable missions. TOMS donates a pair of shoe to…
5 pages (1255 words)
Integrated Marketing Communications Strategy
Purpose of this paper This paper is a report to be submitted to Isla Driver, the North American Marketing VP of Zamda motors, a Japanese auto company, about the Integrated marketing communication project for the company to market its new variant of car the ‘2.2’ ‘two seated’ new small car in the Eastern Canada sales region. This report describes the marketing perspectives of IMC and examines the pragmatism of the IMC strategy for Zamda’s new market project with proposed budget and plan. Zamda has long been lagging behind the major market players Honda and Toyota, but the company…
5 pages (1255 words)