Sales Proposal - Nestle.
In order to provide superior quality cold coffee at the leading ice cream parlor ‘Ben & Jerry’s’, Nestle will offer its exclusive recipe to the brand so that it can enter in this market successfully.
In order to provide superior quality cold coffee at the leading ice cream parlor ‘Ben & Jerry’s’, Nestle will offer its exclusive recipe to the brand so that it can enter in this market successfully. This is a unique and big step taken by Nestle because usually organizations do not disclose their secret recipes to other firms. When people go to these ice cream parlors, the coffee lovers are looking for an excellent and delightful cold coffee that can enhance their coffee experience.
Nesextravaganza is the name of the cold coffee that will be offered by Nestle at all of the parlors’ outlets so that everyone around the country can try it out. It has a huge range of direct and indirect competitors as it is competing with many brands in each of its product category. As the competition is at its peak, Nestle has to work upon differentiation strategies to deal with their customers and also ensure that they maintain their customer base in the market. Associating the brand name with an ice cream parlor is a unique and creative idea as well because many organizations are not observed to take such a step.
However, for the cold coffee, it is in direct competition with Starbucks, Gelato Affairs, Movenpick and all other coffee shops ice cream parlors that are offering cold coffees. In the initial phase, the company has decided to introduce three unique flavors in cold coffee; one will be simple but strong cold coffee, second option will be caramel flavored cold coffee and third will be the chocolate flavored cold coffee.