This study explores how branding has impacted the growth of tablet computers in the UK market. The researcher critically reviewed literatures on the subjects of branding and its impact for technology products, particularly with reference to branding in the tablet PC market. …
Branding in the tablet industry 17 2.7 Chapter Summary 20 2.8 Research Hypothesis 20 Chapter 3: Research Methodology 21 3.2 Research Method 22 3.3 Research Design 22 3.3.1 Types of study 23 3.3.2 Theoretical vs. empirical 24 3.3.3 Nomothetic vs. ideographic 24 3.3.4 Cross-sectional vs. longitudinal study 24 3.4 Data Collection Design 25 3.3.1 Qualitative vs. quantitative study 25 3.4 Sampling Design 26 3.4.2 Variables 28 3.5 Data Collection, Measurement & Analysis 31 3.5.1 Sample size and instrument for data collection 32 3.5.2 Scaling 33 3.5.3 Ethical Issues in Collection of Data 33 3.5.4 Data Analysis Technique 33 3.6 Conclusion 34 Chapter 4: Analysis & Findings 34 4.1 Analysis 34 4.1.1 Quantitative Analysis 34 4.2.2 Analysis of Qualitative Survey 62 4.2 Findings 67 4.2.1 Major Findings of the quantitative survey 67 4.2.2 Other findings of the quantitative survey 70 4.2.3 Findings from (interview) qualitative survey 70 Chapter 5: Conclusion & Recommendations 72 5.1 Conclusions 72 5.2 Recommendations 79 Chapter 6: Reflections 81 6.1 Reflections about the topic 81 6.2 Reflections as a researcher 83 As a researcher, the sheer magnitude of involvement required, the difficulties in arranging the respondents for both the qualitative and quantitative study, designing and developing the instrument vis-a-vis the aims and objectives of the study, made to believe that a study of this nature is a supreme type of learning. Being a student of electric engineering in the undergraduate programme, this was the researcher’s first encounter with learning the business knowledge, particularly in marketing and branding. Though initially, it was...
This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need of such a study and its significance, which then leads to formation of the research question and setting the aims and objectives of the study. Subsequently, the chapter deals with a brief description of the research methods to be adopted for the study covering such issues as the research design, sampling, data collection and analysing.
In the information age, two things have invaded into most of individual’s life – one is a mobile phone, and the other a PC. Over the decades, the need for diminishing size and increasing mobility of the personal computer; and increasing size and functionality of the mobile has given rise to the birth of Tablet PC. In other words, a tablet PC can be seen as a blend between a mobile phone and a PC that has evolved from consumers’ preference for larger and larger mobile phones and smaller and sleeker laptops.
With the release of iPad in April 2010, Apple created a revolution of table computers, even though a host of other companies such as Dell, and Samsung published their tablet computer in the same year; and followed by Blackberry PlayBook, HP Tablet, Asus Eee Pad, Data Ltd Tablets which were released in 2011. The tablet PC market has taken the technology market by surprise in terms of growth, product innovation, and marketing innovation. ...
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gy markets 15 2.6. Branding in the tablet industry 19 2.7 Chapter Summary 22 2.8 Research Hypothesis 23 References 24 Appendix 1: Questionnaire 28 Questionnaire on Consumer Perception 28 Perception on branding practices 28 Perception on tablet PCs 31 Tell us about your self 31 Table of Figures Figure 1: Literature review process flow followed for this study 7 Figure 2: The concept of branding 9 Figure 3: The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C.
Only 18 per cent of the respondents presently own a tablet PC and only 10 per cent of the respondents intend to buy a Tablet PC for themselves. Nearly 72 per cent respondents opined that they will recommend their family members and friends to buy a Tablet PC.
According to the paper the United Kingdom housing market is highly fragmented and involves heavy investment in form of individual household and properties for rental purposes. The housing market is very crucial for the UK economy and consists of high, medium and low income residential, shopping and industrial complex.
In the computer market, there are many players and therefore, there are innumerable products. The computer market is characterized by the advancing technology and constant churning of products to meet customer needs. In this context, when a new variant is launched for an existing product, the value of the existing product falls considerably.
The staff also at that time was less, there were only four people working in the branch then. The business also at that time was easily managed and as such there was no requirement of any automated system. The accounts
Commenting on YouTube video of a two-and-a-half-year-old girl playing with her iPad, Campbell regards this device as an illustration for what “future ideal human-computer interaction” is likely to be (Campbell, par.5). iPad continues promoting idea of intuitive computing established by Apple in its iPhone: users can browse numerous applications through what Campbell names “the now ubiquitous swipe, pinch and point gestures” (Campbell, par.2).
When the marketing strategies are prepared then the seller of a product has to take into account the issue of branding. Brand creates a valuable position in the hearts of the consumers which represents their behavioural thinking as well as their experience with the brand
This study aims to investigate the impact of IT affordances on branding in the teenage technology market; to review current trends in the branding for the youth market in relation to current market theory; present how information technology (IT) can be used in branding for the youth market; to outline recommendations as to how teenage market can be better exploited commercially.
ZTE’s move into the market comes on the American market comes on the brink of Apple’s dominance in the tablet market. ZTE is not new to the U.S. or tablet market. It currently sells smartphones, feature phones, modems and devices within the U. S. market and has
College students are not different when it comes to the use of computer tablets for studying. The technology is light to carry, has enough capacity for holding vast amounts of data, is environmental friendlier than
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