Dissertation conclusion under title-An investigation into the impact of branding on growth of tablet computer for the UK market

Dissertation conclusion under title-An investigation into the impact of branding on growth of tablet computer for the UK market Essay example
Masters
Essay
Marketing
Pages 11 (2761 words)
Download 0
University Business School MSc Marketing An investigation into the impact of branding on growth of tablet computer for the UK market Author: LinLin Duan Student No: 06137736 Supervisor: Dr Jenny Evans Ethics Number: Final word count: Acknowledgement I would like to sincerely thanking my supervisor, Dr Jenny Evans for all of her kindly help and thoughtful encouragement all the way through the writing process of the dissertation…

Introduction

Abstract This study explores how branding has impacted the growth of tablet computers in the UK market. The researcher critically reviewed literatures on the subjects of branding and its impact for technology products, particularly with reference to branding in the tablet PC market. On the basis of the literatures critically reviewed, the researcher believed that branding has helped growth of tablet PC market in the UK. To test this hypothesis, the researcher employed quantitative survey method using 60 respondents, and semi-structured interview method for the qualitative study. The findings of the study led to the conclusion that branding has made substantial contribution to the growth of tablet PCs in the UK market. The findings also revealed that the Apple iPad enjoyed market leadership position despite having many functional disadvantages. This could be possible due to aggressive branding activities by Apple Computers. The author recommended a course of action for the competing tablet PCs delineating the need for adopting ingenious branding methods to capture market share. ...
Download paper
Not exactly what you need?

Related papers

Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US.
“According to leaked screenshots leaked by an Amazon source of its internal inventory management system Alaska, and published by Cult of Android, the Kindle Fire is on its way to outselling even the Apple iPad” (Barbara, 2011). …
Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US.
This makes the product life cycle management a very important function of the business. …
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
10 Figure 4: Belief and perception systems in humans 12 Figure 5: Brand archetype triggers and benefits 13 Figure 6: Three dimensions of benefits in positioning technology brands 19 Figure 7: Operating systems of the current tablets in the market. 21 Figure 8: Three important markets for tablet PCs 22 List of Tables Table 1: Branding in technology markets vs.
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
ideographic 24 3.3.3 Cross-sectional vs. longitudinal study 25 3.4 Data Collection Design 25 3.3.1 Qualitative vs. quantitative study 25 3.4 Sampling Design 26 3.4.2 Variables 29 3.5 Data Collection, Measurement & Analysis 31 3.5.1 Sample size and instrument for data collection 31 3.5.2 Scaling 32 3.5.3 Ethical Issues in Collection of Data 32 3.5.4 Data Analysis Technique 32 3.6 Conclusion 33…
Dissertation Methodology Under Title: "The Role of Social Media in Branding in the UK"
Adopting a mixed method such as what this study has done is equated with pragmatism and practicality because at the end of the day what matters is not about which research methodology is deemed more superior but which method(s) can result in the achievement of convincing answers to the research questions. For instance, in evaluating the branding strategy for Apple’s Ipad through social…
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
Only 18 per cent of respondents believe that tablet PC prices will be more affordable in future. Nearly 88 per cent of respondents believe that the future of the tablet PC in the UK market is bright. Perfect correlation was observed between variables V1 (Without promotion nobody would have known about Tablet PCs) & V2 (I would buy an unbranded Tablet PC, because it would be considerably cheaper…
An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK
In spite of having such a strong presence and considerable purchasing power, this ethnic minority has not been studied as much as it deserves. Through this research we should be able to establish: Impact of Western Values on Chinese Traditions. The reasons and perception behind making such purchasing decisions. Chinese perception of brands and role a brand name plays Brand Image Journey towards…