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Fashion retail marketing: The Abercrombie and Fitch and Burberry Australia
Pages 11 (2761 words)
Fashion retail marketing: The Abercrombie and Fitch and Burberry Australia Name Course Tutor’s Name Date Table of Contents 1 Table of Contents 2 Executive Summary 3 Fashion Retail Marketing: The Abercrombie and Fitch and Burberry Australia 4 Introduction 4 The Abercrombie and Fitch Australia 5 Burberry Australia 5 Retail Management 5 Types of Retailing 6 Definition of Retail Marketing 6 Marketing Role of a Retailer 6 Retailing Strategy 7 The Product 8 Quantity 8 Location 9 Timing 10 Pricing 10 Appeal 11 Conclusion 12 Executive Summary The fashion industry has been undergoing numerous changes and development in the recent years.
Many companies in the modern day opt for personalized retailing, and especially the fashion companies. The globalization of modern business has necessitated the use of different modes of retail marketing, with retailers exploiting any available opportunity. Currently, the internet is robust with fashion items being advertised by different companies. It is due to these developments that this paper sought to look at two leading fashion companies that operate retail outlet stores in Australia, Burberry and Abercrombie and Fitch. This paper is generally concerned with how the retail outlets of these two companies have strategized themselves to reach their customers. Fashion Retail Marketing: The Abercrombie and Fitch and Burberry Australia Introduction The fashion industry is a very dynamic industry, due to the many changes that keep taking shape in the business. ...
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