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The Abercrombie and Fitch and Burberry Australia - Assignment Example

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Undergraduate
Author : genevieve96
Assignment
Marketing
Pages 11 (2761 words)

Summary

The paper analyzes The Abercrombie and Fitch and Burberry Australia. The fashion industry has been undergoing numerous changes and development in the recent years. Since the inception of mass production of clothes, the clothes and textile industry has undergone changes…

Extract of sample
The Abercrombie and Fitch and Burberry Australia

The paper "The Abercrombie and Fitch and Burberry Australia" talks about fashion retail marketing. The globalization of modern business has necessitated the use of different modes of retail marketing, with retailers exploiting any available opportunity. Currently, the internet is robust with fashion items being advertised by different companies. It is due to these developments that this paper sought to look at two leading fashion companies that operate retail outlet stores in Australia, Burberry and Abercrombie and Fitch. This paper is generally concerned with how the retail outlets of these two companies have strategized themselves to reach their customers. The fashion industry is a very dynamic industry, due to the many changes that keep taking shape in the business. The uniqueness of this business form other businesses is the fact that the manufacturers of fashion items, inclusive of clothing and other items of fashion is the common ideology of change. Contrary to the traditional perception of the fashion design as a means of fulfilling needs, the modern perception is different, with its intention purpose being lined in conception, production, promotion and the marketing styles in the basis of the customer’s desires. While people’s tastes keep on changing over and over, the manufacturers keep on inventing new fashions with time. With the changes, old fashion items become obsolete and cannot be. Fashion is defined by the key players who are involved in it. The interwoven web of the individuals . ...
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