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Strategic Marketing - Jot Company - Case Study Example
Pages 10 (2510 words)
Instructor Date Strategic Marketing – Jot Company Introduction The toy market can be considered to be one of the major players in the manufacturing industry as the demand for these products will not dwindle as the target market (that is, children) is a permanent part of the society…
The number of toy companies that are in existence currently has meant that organizations have had to be creative in the way they approach this objective of expansion and one of the main activities that are involved in this agenda is marketing (Laermer & Simmons, 2007). Strategic marketing is an important part of the expansion plans of a company and requires conducting research and studies on the various issues that are affecting the company in relation to its activities and the nature of the industry (Kerin, 2012). This has to do with elements such as the direction that the industry is taking with regard to the current trends, the set up of connections and the established procedures that have taken over the last few years. By studying all these issues, a company is able to develop the most appropriate approach they can use in the achievement of their aim of growth of sales. Political Trends The political realm of the country has always been an influential factor in the operations of industries and the various companies involved. This means that their contributions in terms of their opinions and related policies that emerge from them have to be considered when a company is setting up its own policies and regulations that they will abide by (Kerin, 2012). ...
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