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Strategic Marketing - Jot Company - Case Study Example

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Strategic Marketing - Jot Company

The number of toy companies that are in existence currently has meant that organizations have had to be creative in the way they approach this objective of expansion and one of the main activities that are involved in this agenda is marketing (Laermer & Simmons, 2007). Strategic marketing is an important part of the expansion plans of a company and requires conducting research and studies on the various issues that are affecting the company in relation to its activities and the nature of the industry (Kerin, 2012). This has to do with elements such as the direction that the industry is taking with regard to the current trends, the set up of connections and the established procedures that have taken over the last few years. By studying all these issues, a company is able to develop the most appropriate approach they can use in the achievement of their aim of growth of sales. Political Trends The political realm of the country has always been an influential factor in the operations of industries and the various companies involved. This means that their contributions in terms of their opinions and related policies that emerge from them have to be considered when a company is setting up its own policies and regulations that they will abide by (Kerin, 2012). One of the issues that can be highlighted in this area is the political landscape of the country because of the recent elections that have taken place. Elections often means the emergence of new individuals into the political arena and this usually comes with a change in the manner that factors such as the domestic and foreign markets are approached (Goldstein & Lee, 2005). This change will have an effect on the companies that are involved in these various markets and thus it is essential that an organization keep track of the happenings that take place during this period of time. The recent elections can be said to have affected the domestic and foreign markets in terms of a switch in concentration of the areas that are to be focused on (Kerin, 2012). The recent downturn in the economy has been a matter that the government has been trying to deal with and as a result many elected officials have focused on rejuvenating the domestic economy through the provision of new jobs and issuing of policies that assist in encouraging this. This has resulted in the officials urging companies to retain the various services and other job openings they are involved with within the country. In the case of Jot this has to do with the outsourcing of the manufacturing of their toys in a bid to create more employment opportunities ...Show more

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Instructor Date Strategic Marketing – Jot Company Introduction The toy market can be considered to be one of the major players in the manufacturing industry as the demand for these products will not dwindle as the target market (that is, children) is a permanent part of the society…
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