Strategic Marketing - Jot Company - Case Study Example

Only on StudentShare

Extract of sample
Strategic Marketing - Jot Company

The number of toy companies that are in existence currently has meant that organizations have had to be creative in the way they approach this objective of expansion and one of the main activities that are involved in this agenda is marketing (Laermer & Simmons, 2007). Strategic marketing is an important part of the expansion plans of a company and requires conducting research and studies on the various issues that are affecting the company in relation to its activities and the nature of the industry (Kerin, 2012). This has to do with elements such as the direction that the industry is taking with regard to the current trends, the set up of connections and the established procedures that have taken over the last few years. By studying all these issues, a company is able to develop the most appropriate approach they can use in the achievement of their aim of growth of sales. Political Trends The political realm of the country has always been an influential factor in the operations of industries and the various companies involved. This means that their contributions in terms of their opinions and related policies that emerge from them have to be considered when a company is setting up its own policies and regulations that they will abide by (Kerin, 2012). ...Show more

Summary

Instructor Date Strategic Marketing – Jot Company Introduction The toy market can be considered to be one of the major players in the manufacturing industry as the demand for these products will not dwindle as the target market (that is, children) is a permanent part of the society…
Author : areinger
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Strategic Marketing - Jot Company"
with a personal 20% discount.
Grab the best paper

Related Essays

Strategic Marketing
This paper discusses some of the problems that might be encountered by logistics, in the distribution and supply chain management and how the internet does influences trends in the marketing channels. The paper also talks about to what extent are these segments measurable, accessible, substantial, differential and actionable.
13 pages (3250 words) Essay
Strategic Marketing
Hence, IBM changed its value proposition from being a hardware provider to a software solution provider focusing on increased customer satisfaction by providing integrated solutions to people. To emphasize on the competitive advantage under its new vision, firm’s core competencies were strengthened by highlighting on the concept of employee experience and knowledge rather than technical product development.
6 pages (1500 words) Essay
Strategic marketing
This helped the beer market to flourish at a rapid pace acting as the front-liner of any economy due to massive Compound Annual Growth Rate (CAGR). In addition, rising income rates, reduced beer prices and changing life styles also facilitated the beer companies to augment its market share and equity among other beverages.
4 pages (1000 words) Essay
Strategic Marketing
Despite the varying target markets, the companies are in stiff competition, to increase market share, and reduce cost of operations. One of the strategies to be employed by General Motors includes the diversification and relocation of assembling plants. General Motors has ventured into South Korea by opening assembling plants in the country (Preston, 2012, p.
9 pages (2250 words) Assignment
Strategic Marketing
Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.
3 pages (750 words) Essay
Strategic Marketing
Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
24 pages (6000 words) Essay
Mutual Exclusiveness of Generic Strategies
Through this critical analysis, the fear that firms employing both strategies simultaneously run the risk of being stuck in the middle is dispelled. To prove that integration of the two strategies into the operations or a business organization is possible, several examples have been draw ranging from the cost leadership approach in Toyota.
8 pages (2000 words) Essay
Preparing the marketing audit for market entry
It will have many extra features which are not seen in any existing products. This will enable them to attract more consumer than other competitors, like LG, Whirlpool, etc. Since Sony has its presence already in Indian Market it will help them to acquire distribution channel to reach the far flung areas of the rural India.
8 pages (2000 words) Essay
Consuming want
From the moment we wake up, we are bombarded with advertisements that blur the line between need and want. In newspapers, magazines, radios, televisions, the internet, billboards, marquees, buses ---almost everywhere --- advertisements for tons of products and services force themselves into our consciousness.
2 pages (500 words) Essay
Sustainability Led-Marketing - Small business
According to Dahlstrom (2011), sustainable marketing is a method of promoting environmentally safe products at the retailing level and improving a firm’s commitment to sustainable practices for the public. Mostly, productive traditional
8 pages (2000 words) Term Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT