Developing a loyalty program for the online grocery business

Developing a loyalty program for the online grocery business Assignment example
Undergraduate
Assignment
Marketing
Pages 12 (3012 words)
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Consultant Report: Developing a loyalty program for the online grocery business BY YOU COURSE NAME HERE TUTOR HERE DATE HERE PLACE YOUR TRANSMITTAL LETTER HERE EXECUTIVE SUMMARY The services of the consultant have been sought in relation to providing guidance about the viability and relevancy of establishing a customer loyalty program for the online grocery company…

Introduction

A primary study was conducted that refuted much of the psycho-social dimensions associated with loyalty studies. Findings indicated that the primary motivator for enrolment in loyalty programs was price, with no mention of psycho-social characteristics and implications. As such, recommendations founded on the research include rejection of tiered loyalty programs, targeting only relationship-centric promotions to the older consumer demographic, and using short-term pricing incentives. TABLE OF CONTENTS 1.0 Introduction................................................................................................ 1.1 Aim............................................................................................................. 1.2 Scope......................................................................................................... 2.0 Literature review........................................................................................ 2.1 The benefit of loyalty programs................................................................. ...
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