A marketing analysis of Procter & Gamble

A marketing analysis of Procter & Gamble Research Paper example
Undergraduate
Research Paper
Marketing
Pages 10 (2510 words)
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A marketing analysis of Procter & Gamble BY YOU YOUR SCHOOL INFO HERE DATE HERE TABLE OF CONTENTS 1. Purpose/Objective of Study………………………………………………………. 2. Executive Overview…………………………………………………………………

Introduction

.. 6. Brand Management at P&G………………………………………………………... 7. Competition………………………………………………………………………… 8. Current Market Share………………………………………………………………. 9. Individual Product Branding……………………………………………………….. 10. Extending the Product Life Cycle of Existing Products………………………….. 11. Summary/Conclusions…………………………………………………………….. 12. Recommendations…………………………………………………………………. 13. Personal Learning through the Study……………………………………………… Works Cited Appendices A marketing analysis of Procter & Gamble 1. Purpose/Objective of Study The purpose of the research study is to examine the marketing prowess and strategies of the multi-national company Procter & Gamble (P&G), a business reporting $10.75 billion in net income in 2012. How Procter & Gamble is able to accomplish such significant revenues is likely attributable to not only the relevancy and sustainability of its products, but to its marketing prowess to gain consumer attention in multiple international and domestic markets. ...
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