Marketing Research Report - Assignment Example

Only on StudentShare

Extract of sample
Marketing Research Report

Even though social media sites like Facebook, Twitter, MySpace take a large chunk of the student’s time, it helps in developing social skills and helps in knowledge and information sharing (Martin, 2008). However, according to Oberst, (2010) it has also been found out that high use of social media sites encourage negative feelings and behaviours among students and teenagers and result in negative behaviours such as procrastination, because they are always catching up with friends and they are more likely to be engaged in drugs and drinking. The purpose of this study will be to find out how the students are spending their time on these social networking sites. The study will also aim to find out how the use of these social sites are affecting the overall performance of students and what is the opinion of students on spending time on these social networking sites, especially face book. For the purpose of the study, research will be conducted among students of a university to find out their usage patterns opinion about Facebook. ...Show more

Summary

Marketing Research Report Table of Contents Table of Contents 2 Introduction 3 Problem Statement 3 Literature Review 4 Research Methodology 6 Sampling Plan 6 Data Collection 7 Focus Group Interview 8 Questionnaire 8 Ethical Consideration 8 Budget and Timeframe 9 Findings and Data Analysis 10 Conclusion 15 Expected Findings and Implications 15 References 16 Appendix 18 Appendix I – Focus Group Interview Questions 18 Appendix II – Questionnaire 18 Introduction Social Media can be defined as a relationship existing between people’s network…
Author : kristian70
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
" Marketing Research Report"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Research - Individual Data Analysis Report
The findings of the market research will provide a solution to the marketing management problem. The marketing management problem is the source for the marketing research problem. This problem is addressed by a set of independent questions that the researcher wishes to be answered which are referred to as Marketing Research Objective (MROs).
12 pages (3000 words) Research Paper
The marketing strategy of Apple

According to the research, Apple Inc. has registered great success in the information technology industry, because of the marketing strategy it adopts. However, there are few weaknesses in its marketing strategy. Therefore, the aspects of 4Ps must be considered by Apple and aligned with its marketing strategy in order to ensure maximum sales revenue for the company.

5 pages (1250 words) Essay
Nespresso marketing research
Nespresso is a major brand in the market of portion coffee, which is a fast growing segment in the market that cannot be ignored. This product comprises of high quality production coffee which packed in small aluminum cups from high end machines made by them.
8 pages (2000 words) Essay
Marketing Research Report
Many consumers today would prefer to pick the foodstuffs in supermarkets or retail chains that offer diet friendly products. This is because there has been increasing concerns that foods with high calorie content, for instance, have been associated with several illnesses mostly related to heart conditions (Larson et al, 2009).
6 pages (1500 words) Essay
Marketing Research- Individual Data Analysis Report.
The consumption pattern of a nation greatly depends upon the economic policies, financial independence as well as the buying habit (Fournier, 1998). The shift in preferences is more visible among the new generation. Moreover, studies have shown that the current generation also does not mind paying a few bucks extra for getting the desired products and services.
8 pages (2000 words) Assignment
Marketing Research Report
The issue is evaluated and analysed with the help of various marketing research methodologies so as to resolve it. Along with this, all the pros and cons of the solution is also highlighted in vivid way in front of the top management of the organization so as to analyse its effectiveness in long run.
12 pages (3000 words) Essay
Marketing Research Report
In this research I have seen in most of the IT Company’s manager’s faces this kind of situation now a day. They send employee to the on site for better client handling and to do that they train their employees that is known as expatriation but when those employees return to their home land after certain time period they face an adjustment problem with their old job and even with their family.
11 pages (2750 words) Coursework
Marketing Research- Report on service encounters
Furthermore, services marketing as a core competency will be also evaluated along the course of the study. In order to accomplish this assignment theories and literature of services marketing will be consulted and the service experiences encountered by me in the first week of the assignment will be evaluated on the backdrop of the theories.
8 pages (2000 words) Assignment
Analyse and discuss how the introduction of internet technologies has and is changing retailing. Give examples to illustrate your answer.
ne retailing comes from the sales of the products and the services through subscriptions to the websites and through online advertising (Doherty & Ellis-Chadwick, F, 2010). Online retailing or the e-retailing began over twenty years ago around 1997, after the discovery, many
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT