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Marketing Research Report - Assignment Example

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Marketing Research Report

Even though social media sites like Facebook, Twitter, MySpace take a large chunk of the student’s time, it helps in developing social skills and helps in knowledge and information sharing (Martin, 2008). However, according to Oberst, (2010) it has also been found out that high use of social media sites encourage negative feelings and behaviours among students and teenagers and result in negative behaviours such as procrastination, because they are always catching up with friends and they are more likely to be engaged in drugs and drinking. The purpose of this study will be to find out how the students are spending their time on these social networking sites. The study will also aim to find out how the use of these social sites are affecting the overall performance of students and what is the opinion of students on spending time on these social networking sites, especially face book. For the purpose of the study, research will be conducted among students of a university to find out their usage patterns opinion about Facebook. Problem Statement Facebook is one of the most popular social media sites which are used by the young population, especially students and teenagers, all over the world (Gerlich et al, 2011). With the ever increasing of the popularity of social media sites and students spending more and more time in Facebook, it has been regarded as the topmost reason for diverting the attention of students from academic work. According to some scholars, social media sites decrease the researching and learning capabilities of college students. The purpose of this study will be to find out how the students are spending their time on Facebook. The study will also aim to find out how the use of Facebook is affecting the overall performance of students and their opinion about spending time on Facebook. For the purpose of the study, research will be conducted among students of a university to find out their usage patterns opinion about Facebook. Literature Review There have been recent considerable discussions on the frequent use of social media tools such as Facebook, twitter, MySpace etc. by college and university students and the possible effect of these social media tools on the academic performances of these students (Connolly, 2011). E- Learning is a critical tool for learners, especially students. This medium of leaning has evolved with the growing number of its applications. Now young people use internet as a source of distributing information through social media sites. Connecting with people through social media sites started as a niche activity, but now it has become a phenomenon. Apart from being used for blogging, chatting and creating communities, these social media sites are used by many institutions to form online communities and groups. It was started as a hobby for some people but now it has become a compulsory social norm and a part of the daily life of people all over the world (Boyd, 2007). Young adults and teenagers are the special enthusiasts and they have found it a major medium to connect with their peers, reinvent their personalities, share information, and socialize. Since the current college ...Show more

Summary

Marketing Research Report Table of Contents Table of Contents 2 Introduction 3 Problem Statement 3 Literature Review 4 Research Methodology 6 Sampling Plan 6 Data Collection 7 Focus Group Interview 8 Questionnaire 8 Ethical Consideration 8 Budget and Timeframe 9 Findings and Data Analysis 10 Conclusion 15 Expected Findings and Implications 15 References 16 Appendix 18 Appendix I – Focus Group Interview Questions 18 Appendix II – Questionnaire 18 Introduction Social Media can be defined as a relationship existing between people’s network…
Author : kristian70
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