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Costco Company - Term Paper Example
Pages 15 (3765 words)
MARKETING Introduction Based on stiff competition in the business atmosphere at the local and international levels, various companies have come up with various marketing strategies in their efforts to keep at bay their competitors…
One of the notable companies that have put in place effective marketing strategies is Costco Company. Being the second largest distributor and seller merchandise among other products in US, Costco Company operates in more than 8 countries. The company has more than 200 brands that are produced to meet the large customer base that the company is enjoying. Major products that are produced by the company include sea food, home electronics, solar panels, photo processors, baked goods, hot tubs, and meat among others. This paper discusses key marketing activities that are undertaken by Costco Company thus becoming a successful firm in the wholesale sector. Marketing strategies One of the major strategies that Costco Company uses to attract and retain its customers is by use of technology. For example, the company has initiated varieties of adverts that are undertaken though television channels as well as YouTube. As a result, the company has increased its number of customers in US as well as in foreign countries. Based on the increased need to maintain productive employees, Costco Company has undertaken various corporate social responsibilities. ...
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