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International Marketing: Snog Ice Scream in Switzerland. - Research Paper Example
Author : jefferygrant
Pages 10 (2510 words)
The present study would analyse the market entry strategy for Snog ice cream in Geneva. The business plan would include an analysis of the market and the business environment of the new market. In addition a strategy for market entry and subsequent product mix would also be prepared…
The aspect of globalization has led to a situation in which business organizations are continuously breaching geo political boundaries to reach out to new markets. The present business plan would be focussed on building a franchisee for Snog ice cream in Switzerland. The plan would cover the business planning including formulation of a set of objectives and mission strategy. The business plan would also include crafting entry strategies and a marketing mix for the new venture. It would also discuss about the firm’s targeting and positioning strategies in the new market as well as formulating an exit strategy for the successful winding up of the business to generate profitability and sustainability.
The business plan would be to set up a new franchisee for Snog Ice Creams in Switzerland. Snog is a popular brand of flavoured ice creams and yoghurt based in UK. The choice of the market assumes significance considering the fact that Switzerland is one of the most happening tourism hot spots of the world and shows immense opportunities towards products like ice creams. In addition to being a taste friendly food item the product is also a health oriented one with large scale health benefits (Snog, 2011). The main idea behind the new venture would be to provide a unique blend of taste and health to the customers. The product would largely be targeted at youth population that are both domestic as well as tourists who keep flocking the nation round the year. ...