International Marketing: Snog Ice Scream in Switzerland.

International Marketing:  Snog Ice Scream in Switzerland. Research Paper example
Undergraduate
Research Paper
Marketing
Pages 10 (2510 words)
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International Marketing: Snog Ice Scream in Switzerland. Table of Contents International Marketing: Snog Ice Scream in Switzerland. 1 Table of Contents 2 Executive Summary 4 The Purpose of the Plan 4 Business Idea 4 Situation Analysis 5 Market Analysis 5 Business Environment 5 Competitors 6 Mission and (SMART) Objectives 7 Mission 7 SMART Objectives 7 Specific 8 Measurable 8 Achievable 8 Realistic 8 Time Bound 8 Entry Strategies 9 Target Market and Brand Positioning 9 Marketing Mix 10 Product 10 Price 10 Place 11 Promotion 11 Financial, scanning and controls 12 Market Development 12 Exit Strategy 13 Final Thoughts 13 References 14 Bibliography 15 Executive Summary Business organizations are p…

Introduction

The business plan would include an analysis of the market and the business environment of the new market. In addition a strategy for market entry and subsequent product mix would also be prepared that would enable it to gain market advantage in the new market. Finally an exit strategy and a monitoring plan would also be prepared so as to help the firm emerge as a formidable player in the market. The Purpose of the Plan The aspect of globalization has led to a situation in which business organizations are continuously breaching geo political boundaries to reach out to new markets. The present business plan would be focussed on building a franchisee for Snog ice cream in Switzerland. The plan would cover the business planning including formulation of a set of objectives and mission strategy. The business plan would also include crafting entry strategies and a marketing mix for the new venture. ...
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