International Marketing: Snog Ice Scream in Switzerland - Research Paper Example

Only on StudentShare

Extract of sample
International Marketing: Snog Ice Scream in Switzerland

The aspect of globalization has led to a situation in which business organizations are continuously breaching geo political boundaries to reach out to new markets. The present business plan would be focussed on building a franchisee for Snog ice cream in Switzerland. The plan would cover the business planning including formulation of a set of objectives and mission strategy. The business plan would also include crafting entry strategies and a marketing mix for the new venture. It would also discuss about the firm’s targeting and positioning strategies in the new market as well as formulating an exit strategy for the successful winding up of the business to generate profitability and sustainability.
Business Idea
The business plan would be to set up a new franchisee for Snog Ice Creams in Switzerland. Snog is a popular brand of flavoured ice creams and yoghurt based in UK. The choice of the market assumes significance considering the fact that Switzerland is one of the most happening tourism hot spots of the world and shows immense opportunities towards products like ice creams. In addition to being a taste friendly food item the product is also a health oriented one with large scale health benefits (Snog, 2011). The main idea behind the new venture would be to provide a unique blend of taste and health to the customers. The product would largely be targeted at youth population that are both domestic as well as tourists who keep flocking the nation round the year. ...Show more

Summary

The present study would analyse the market entry strategy for Snog ice cream in Geneva. The business plan would include an analysis of the market and the business environment of the new market. In addition a strategy for market entry and subsequent product mix would also be prepared…
Author : jefferygrant
International Marketing: Snog Ice Scream in Switzerland essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"International Marketing: Snog Ice Scream in Switzerland"
with a personal 20% discount.
Grab the best paper

Related Essays

International Marketing ..Rococo Chocolates
The Rococo Chocolates now operates as the Grenada Chocolate Company, which happened owing to the building of a partnership with the founders of the latter concern. This partnership helped Rococo Chocolates to venture into the production of countless varieties of chocolate items.
8 pages (2000 words) Research Paper
International Marketing ..Rococo Chocolates
..3 Rococo Chocolates………………………………………………………………4 The concept of expansion……………………………………………………….4 The chocolate market in UK and France……………………………………….4 SWOT analysis of Rococo Chocolates in France………………………………5 Market positioning………………………………………………………………6 Marketing Mix………………………………………………………………….7 Integrated marketing communication (IMC)…………………………………..9 Branding strategies………………………………………………………?
8 pages (2000 words) Research Paper
International Marketing Plan
The segmentation variables comprise of various factors such as age, benefits sought and price sensitivity. Income would clearly not be a good way to segment the ice-cream market as premium ice-cream won’t be too expensive relative to the regular priced ice-cream.
3 pages (750 words) Research Paper
International Marketing Environment
The strategies of the local government have great impacts on any trade or business undertaking. In the same way, the government has a great role to play in the development of international trade market. The international trade barriers raised by governments include restrictions on business expansion, higher taxes and formalities, and the long delay for the licensing and permission.
4 pages (1000 words) Research Paper
Tourism of Valais
Tourism benefits a country in that it is a source of foreign exchange whenever people visit a new area. Besides, tourism promotes relations between various countries. Among the countries around the world, Switzerland rates as one of the greatest tourism hub.
8 pages (2000 words) Research Paper
Switzerland
This paper provides an overall review of businesses, customs, norms, and laws of the chosen country which make it one of the most preferred countries to live and invest in. The paper depicts the contour of its commerce, economy, and attractions existing in the country.
6 pages (1500 words) Research Paper
China and Switzerland
The Chinese government has com a long way from its darker days in the eighties where the country had been grappling with an oppressive regime. While Switzerland may not be perfect in this area, China could emulate the Swiss government's commitment to fighting corruption.
10 pages (2500 words) Research Paper
Tourism of Valais,Switzerland
The total revenue in 2005 was CHF 30.4 billion and 61 percent (18.4 billion) came from domestic tourism. In the same period, foreign tourist expenditure added approximately CHF 12 billion (Schweizer Tourismus-Verband, 2008). Valais is one of the tourist regions in Switzerland and it is located in the South-West of Switzerland.
5 pages (1250 words) Research Paper
International marketing 4200
According to GMID data on the nation, the age group between 20 and 49 has a total population of 921,000 individuals, constituting about 17.33% of the current population. This group is large enough to facilitate the
2 pages (500 words) Research Paper
International Marketing
Its operations are centralized through Mirinda, Tropicana brand, 7UP, Pepsi in Middle East Europe, Asia, and Africa. Most of the company’s beverages are sold through franchised bottlers. Research
4 pages (1000 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT