StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - ‘Commandos’ by Pyros Studios. Website Planning Report

Only on StudentShare
Pages 12 (3012 words)
‘Commandos’ is a single/multi player real-time strategy computer game that has been developed by Pyros Studios. Pyros Studios released the third series of the game and are in the process of developing the fourth series. …

Extract of sample

This gaming website generally follows the same pattern as that of other gaming website of its kind, such as Call of Duty and World of Warcraft. However, the website will be distinguishable from its competitors through its logo, color palette, story line and characters that would be used as elements to improve brand positioning of the website and also the game.
The primary target market for this website is the age group falling between 16 and 25 and comprises of mostly the male population. Commandos is strategy game based on the background of the World War II that mostly appeals to the young males.
The Demographics that we would be discussing for this website is based on the primary target market, even though there are a large number of gamers that would be accessing the website who do not fall within the following mentioned demographics.
The age group of gamers for this website is mostly teenagers and also gamers in the early twenties. People belonging to this age group generally are inspired by the use of flash in the website and observe the aesthetics of the website closely.
Income Level and Employment Status
The target market for this website is mostly unemployed teens that may be working odd jobs at minimum wages. The target market has the time to play games since they are not employed full-time and have spare time at hand. ...
Download paper
Not exactly what you need?

Related papers

Interactive Marketing: Website Audits
The effectiveness of a website to achieve the intended goals and objectives is based on its design. This essay gives a critical analysis and discussion of North Brisbane Landscape and Garden Centre’s website in comparison with competitors within its local market at Brisbane, national market in Australia and an international landscape company’s website. Utopia Landscape Design, Landscape…
19 pages (4769 words)
Marketing planning consultancy report for NLV Solutions Limited
To launch the new integrated marketing communications campaign, designed to create brand recall in markets with little knowledge of the brand, considerable preliminary market research will need to be conducted to gain perspectives on consumer attitudes and lifestyles that will translate into an innovative procurement model with product emphasis. The logo utilised to make Vend-O-Matic stand out is…
14 pages (3514 words)
Website Design
Contracting web designing companies would probably become less involving but the costs could reach up to $40000. Hiring individuals remains a more affordable method to the company than utilizing contract companies. The website shall be created in the form of a business website as the company seeks to utilize the website for marketing products. A business website type could enable the company to…
3 pages (753 words)
Best Buy Website: An Overview
They also believe in being the best while at the same time enjoying their work, and ingraining a customer centric approach as a routine part of the workplace. (Buy) Placement is in stores and selling through its website as well. Best Buy is a customer oriented business so products are those that customers actually need. The placement is for the customer who earns an income of about 75,000 dollars…
Negative rating was given by just 1 percent of the people surveyed. Sixty-six percent of the people surveyed said that they would like to visit again. Those who declined to visit again belonged to either overseas destination or hailed from Greater London. When asked to comment on this market without any prompt, they described about the several characteristics of the market such as its uniqueness…
3 pages (753 words)
Marketing Planning Report
Companies are now planning strategies to increase the sustainability of their organization’s growth. The present report aims to identify the business drivers of Coca-cola retailer and prepare an effective marketing planning for future growth and development. 1.1 Company Coca-cola is an American multinational beverage company. The organization is involved in manufacturing, retaining and marketing…
10 pages (2510 words)
Marketing Planning and Strategy: Group Project, Report on a Business
The organization developed its company website in the year 2013. However, the organization closed down its company website in September, 2013. The owners of the organization are not sure what to do now. It will be effective if the organization implements rebranding and repositioning strategy. The name of the organization is Daloo3a. It is an Arabic word. The name of the organization needs to be…
12 pages (3012 words)