The Confidence In Of International Brands - Dissertation Example

Only on StudentShare

Extract of sample
The Confidence In Of International Brands

While malls in Saudi Arabia resemble the western style of malls in many ways, but there is also strong evidence of the strict religious and cultural guidelines that are in place. Images on the front of music CDs are often censored, such as the sleeveless dress that Celine Dion wears on the front of one of her albums was replaced with a black shawl. Other differences are also noticeable, male and female Saudis are only able to work together in hospitals, so all sales people on the mall’s mixed floors are male foreign workers. At McDonald's the women must eat in a separate walled off section, while men eat in the open. The country has large segregation between men and women, so much so that paranoia about men hiding in dressing rooms has resulted in the absence of any dressing rooms in malls. The Kingdom Centre in Riyadh is attempting to turn this into a business advantage rather than a logistical hassle. They offer a female only floor, where all staff and security are female and females are free to walk around in western style clothing, checking in their Abayas if they wish). Both products and sales are advertised in a wide number of ways, similar to in the western market. Internet advertisements are common, especially with the increasing use of the internet. Blogging has become a popular means of expressing the opinion, especially as media is tightly controlled. Because of this, flash and static advertising are common through blogging sites, although these are mainly for fashion stores in general. ...
Download paper

Summary

The paper "The Confidence In Of International Brands" describes western brands are very common in Saudi Arabia. Growth in franchising has been estimated at 27% in the Middle East in general, and in Saudi Arabia, more than 70% of all franchised operations are American owned…
Author : jay36
Got a tricky question? Receive an answer from students like you! Try us!