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Marketing management - Emirates Airlines - Assignment Example

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Emirates Airlines is one of the profitable airlines in the world. It is the world’s second most profitable airlines (Graham, Papatheodorou and Forsyth 157). However, it is vital to practice a proper marketing strategy for the sustainable position. The 7 Ps of marketing mix and the PLC is very much important…
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Marketing management - Emirates Airlines

Emirates Airlines is one of the profitable airlines in the world. It is the world’s second most profitable airlines (Graham, Papatheodorou and Forsyth 157). However, it is vital to practice a proper marketing strategy for the sustainable position. The 7 Ps of marketing mix and the PLC is very much important. The CRM must be maintained, the loyal customers are the real buyers of the products in the long term basis. The airline industry is basically the hospitality industry and in this particular industry the customer relation is the most important marketing communication key. The traditional marketing mixes are very much important in most of cases and they are product, price, place and promotion. However, in case of service based industries the four Ps of traditional marketing Mixes are not enough. There are three more entities which are very much important and they are people, physical evidence and process. Among these people and process are the communicating entities which are very important for doing business. However the physical evidence is the most important for the product as the physical evidence give out the most important significance for the sales of the product. The emirates airline is among the top service providers in the airlines industry. The company is pretty much up market with the expected demand of the consumers. The hospitality industry is a very fragile industry. One mistake can create a lifelong bad impression for a particular product. So, in case of service oriented industry the customer relation management and the post sales services are pretty much important for a long term business relation with the existing customers. Marketing is the ... Read More
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