StudentShare solutions
Triangle menu

Energy drink marketing - Essay Example

Extract of sample
Energy drink marketing

The reason behind this social stratification is the assigning as well as performing of different tasks, jobs and responsibilities, which cannot be conducted by the individuals belonging to one single class or community of society.” (Zaidi, 1997) Thus, the societies were divided into classes even in Palaeolithic and Neolithic eras of ancient times. “Looking at different cultures of the world one finds that no human society is classless i.e. non-stratified one. There are some primitive communities so small that no class strata appear; the social organisation resting almost entirely upon age, sex and kinship; but even then their chieftainship, individual prowess and clan or family property introduce an incipient stratification. As soon as greater size and complexity are attained, stratification unmistakably appears.” (Davis & Moore, 1945) In addition, the social stratification is not confined to performing of financial activities. On the contrary, performing of political responsibilities and religious obligations also require division of labour and duties. “Elaborate devices are utilised to stress the identification of the person with his office—spectacular costume, abnormal conduct, special diet, segregated residence, celibacy, conspicuous leisure, and the like. (Davis & Moore, 1945; quoted in Coser, 1979) It is therefore the society divides the individuals into groups, communities, organisations and classes. If everyone obtains proper education and gets office job, no one would be there to become cobbler and hair dresser to mend the shoes and cut the hair of the people respectively. Since the present study has focused its concentration upon the...
The current research was conducted by applying non-probability sampling in order to give representation to the respondents belonging to different departments, organisations, professions, and racial and ethnic groups and ages. The researcher personally visited the offices and residences of the respondents to conduct the interviews of the respondents. It was found that the companies offering more attention and care to the comforts and work performances of the employees are able to meet the present day challenges in a far better way in the current business situation, because they are in a better position of handling and satisfying their work force that is most fertile in respect of earning name and fame for the organisation. While discussing the strong affiliation with the organisation, it was found that the rewards, incentives, encouragements, motivations and promotions increased the level of affiliation among the employees and workers with the organisation. In addition, efficient, diligent, hardworking, committed and honest personnel win the hearts of the management. An overwhelming majority of respondents declared encouragement from company as the key to success, as it psychologically bucked them up in such a way that they found themselves as representatives of their company as well. A significant proportion of the workers admitted that if their bosses had been cordial, they could have shown better performance in assignments and professional responsibilities. It was also found that working for a long time at a stretch creates stress and strain in workers. If they are offered with any revitalising drink, it would surely recover their energy level. ...Show more

Summary

According to the research findings, an overwhelming majority of the managers and workers have displayed their loyalty towards their organisation. Similarly, the management displayed their gratitude and attachment to the intelligent, honest, hardworking and efficient employees and workers…
Author : crogahn
Energy drink marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Energy drink marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

International Expansion Opportunities of importing an energy drink product from Brazil to Germany called Guarana Antarctica
One of the main characteristics of 21st century’s business environment is high globalization. Most organizations are growing and expanding into multinational corporations. A multinational corporation would demand various aspects of special attentions unlike local business.
10 pages (2500 words) Essay
The Effect of an Energy Drink on Blood Glucose Levels
Energy drinks have become a popular way in which to create and sustain energy through long hours of work. They are popular for their effects, their flavor, and for the smart marketing that is done to promote the drink in relation to lifestyle. The health risks associated with energy drinks have come to the attention of researchers.
15 pages (3750 words) Essay
Marketing objective
According to Botha, Brink and Strydom, “a marketing objective is what you want to achieve through your marketing during the time frame” (Botha, Strydom, & Brink, 2005). There must be appropriate alignment between the overall strategic objectives with the marketing objectives.
3 pages (750 words) Essay
Marketing Challenges : Developing a new soft drink for teenagers
The best way to deal with this is by producing quality soft drinks to compete with alcoholic drinks. The development of new products is an important component of a market strategy as it acts as a means of securing the future and corporate renewal as explained by Stone and Desmond (2007).
11 pages (2750 words) Essay
Business Analysis of Energy Drink
Therefore it would be correct to fathom that the teenagers are indeed its primary target audience and thus all efforts have been guaranteed to ensure that Aloha Energy Drink looks after the demands and requirements of the youth and in the process gain quite a good amount of the secondary market share which is there in the form of adults and not to forget the kids who purchase the energy drink for their consumption needs and satisfaction.
6 pages (1500 words) Essay
AMP ENERGY DRINK
It was primarily subjected to give company's stand against the famous energy drink, Red Bull. This beverage is available in the sizes of 8.4oz, 16oz, and 24oz cans. This drink contains caffeine, ginseng, MDX5, B vitamins, maltodextrin, guarana and taurine.
4 pages (1000 words) Essay
Energy Drink Study (will give case study info)
Consumers across the globe exhibit variant tastes and preferences in relation to beverage drinks consumption. Due to the ever rising competition, players in this industry have pursued creative and innovative product qualities to ensure
2 pages (500 words) Essay
New Energy Drink: Super Health Accounting Assignment
In the UK, Energy Drinks have realized a growing market to £ 1.15 billion in 2011 (Eleftheriou-Smith, Loulla-Mae. 2012) and has been forecasted to grow up to £ 2.3 billion by 2016 (Fourteen19 2012). The newly discovered formula which will be under the brand name Super Health can be expected to soar to high revenue performance.
5 pages (1250 words) Essay
International Marketing Plan (Monster Energy)
World economies are becoming more interdependent (Packaged Facts, 2013). Moreover, because of saturation and stiff competition in local domestic markets, companies in developed economies have to actively
7 pages (1750 words) Essay
Case Study: Coke Zero. Do Real Men Drink Diet Coke text book=Marketing, 12th edition 9781111821647
Coca-Cola Blak is a premium coffee beverage for the sophisticated older generation who prefer caffeinated drinks (Coffee). The Full Throttle Blue Demon targets men who are involved in strenuous and high-energy demand activities (Charles, Joe & Carl,
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation