The present study would analyse the branding strategies of FMCG major Procter and Gamble. The choice of organization assumes significance considering the fact that it is one of the most reputed brands of the globe that has a large array of product offering in different and diverse markets across the globe. The study would include an analysis of the literature that would highlight the essential ingredients of a good branding strategy. This would be followed by an analysis of the existing brand strategy of Procter and Gamble and its effectiveness in the present business environment. The study would finally present a conclusion that would summarise the findings of the study and would also try to suggest few points that could be used by the organization to create a sustainable competitive advantage in the market.
The present age of business environment largely calls upon business organizations to induce greater distinction between their brands and the competitors so as to gain competitive advantage. In this regard it has become immensely important for business organizations to concentrate towards improving their brand image. ...
ars owning to the fact that consumers are largely using brands as a distinctive element to segregate among products and services available in the market. Brands are essentially being used by consumers across the world to recognize their preferred products and services. Companies like Apple, Starbucks draw competitive advantage based on their brand image. A good and formidable brand image not only helps in attracting new customers but also helps in retaining the existing customers by promoting customer loyalty (Mansfield, 2005, p.17). In addition to customers brand image and identity also plays a major role in shaping a firm’s image towards its employees and the prospective employees. Employees have a tendency to resort towards less switching if they work for a reputed brand. This further makes an organization more efficient as human resources are the most valuable assets for an organization. Brands also have considerable influence on the aspect of positioning of the product or service in the minds of the consumers. It has been stated in numerous research reports that successful brands have a formidable positioning that largely helps these brands to retain their competitive edge in the market (Peca, 2009, p.106-161). The present study would analyse the aspect of branding particularly in relation to Procter and Gamble. Procter and Gamble established in the year 1837 is presently one of the most formidable brands in the industry. The company has its business operations spread across numerous areas of the globe and has a wide range of product offering under its brand that seeks to cater to the needs and wants of every section of the customers in the market. The core principle in the organization is to remain as close to the customers as possible so that they can have a