The present study would analyse the branding strategies of FMCG major Procter and Gamble. The choice of organization assumes significance considering the fact that it is one of the most reputed brands of the globe that has a large array of product offering in different and diverse markets across the globe. The study would include an analysis of the literature that would highlight the essential ingredients of a good branding strategy. This would be followed by an analysis of the existing brand strategy of Procter and Gamble and its effectiveness in the present business environment. The study would finally present a conclusion that would summarise the findings of the study and would also try to suggest few points that could be used by the organization to create a sustainable competitive advantage in the market.
The present age of business environment largely calls upon business organizations to induce greater distinction between their brands and the competitors so as to gain competitive advantage. In this regard it has become immensely important for business organizations to concentrate towards improving their brand image. ...Show more