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The Impact of New Media on CRM-Systems - Thesis Proposal Example

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Ph.D.
Thesis Proposal
Marketing
Pages 41 (10291 words)

Summary

This academic proposal is being carried out to lead to the preparation of a thesis on how new media can impact customer relationship management system. This is the general aim of the research but in order to achieve the aim, specific research objectives have been set…

Extract of sample
The Impact of New Media on CRM-Systems

The intention of this study is growing a business as a practice that business owners, employers and managers do not have an option to. Once businesses are established, they must be taken trough the tough task of nurturing them to grow. Business growth and development has however become even more challenging in the face of global economic meltdowns. The prevailing economic crisis has resulted in massive competition among businesses of all sizes to survive the tension and pressure. It is not surprising therefore that a lot more companies – even bigger corporations are closing down. Some of the factors that make the running of businesses very difficult when economic conditions are not good include lack of access to credit to undertake strategic business expansions. Harsh economic climate also deprive ordinary people of enhanced revenue and therefore change their spending habits. People become more cautious with what they do with their monies. It is however not as if every other business or company would collapse because the global economic meltdown. As a matter of fact, it is in the face of such economic crisis that the ‘men are separated from the boys’. It is in the face of such trailing moment that good businesses are separated from bad ones. When the general business climate is unfair, it takes focused business planners to succeed because they are the kind of people who can come out with innovative ways of winning the hearts of the few customers who will be ready to do business. ...
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