Impact of New Media on CRM-Systems

Impact of New Media on CRM-Systems Thesis Proposal example
Ph.D.
Thesis Proposal
Marketing
Pages 40 (10040 words)
Download 0
The Impact of New Media on CRM-Systems 1. Introduction 1.1 Research Problem Growing a business is a practice that business owners, employers and managers do not have an option to. Once businesses are established, they must be taken trough the tough task of nurturing them to grow…

Introduction

Some of the factors that make the running of businesses very difficult when economic conditions are not good include lack of access to credit to undertake strategic business expansions. Harsh economic climate also deprive ordinary people of enhanced revenue and therefore change their spending habits. People become more cautious with what they do with their monies. It is however not as if every other business or company would collapse because the global economic meltdown. As a matter of fact, it is in the face of such economic crisis that the ‘men are separated from the boys’. It is in the face of such trailing moment that good businesses are separated from bad ones. When the general business climate is unfair, it takes focused business planners to succeed because they are the kind of people who can come out with innovative ways of winning the hearts of the few customers who will be ready to do business (McLean, 2009). Making mention of customer brings to discussion, the innovative skill of attracting customers when there are actually several businesses competing for few customers. The growth of every business depends largely on customers than on any other factor or group of people (McLean, 2009). This is because customers and consumers are the ultimate injectors of money and funds into businesses. ...
Download paper
Not exactly what you need?

Related papers

Impact of Social Media on International Marketing
Even though a lot of firms acknowledge the potential of the social media to transform the way business is conducted, only a handful have actually gone into action and implemented the strategic changes needed to realize the full value of the social media. Social media promotes the free exchange of information among people. A number of the social media technologies are still in the nascent stage of…
The influence of Social Media on Customer Relationship Management
y and the Embedding of Social CRM into Business Functions and the Organisational Whole 24 Acknowledgements Declaration of Originality DISSERTATION SUBMISSION FORM Student’s family name: First names: Student ID No: Course: Supervisor: Dissertation Title: The Influence of Social Media on Customer Relationship Management: Critical Factors for Customer Engagement Declaration I certify that this…
Digital Marketing: The Importance of Social Media
Social media marketing has become an important strategy for promoting businesses and products. Many companies are increasingly adapting to the social media, especially in the wake of the current technology revolution in the world. The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base…
the impact( positive and negative) on the customer relationship management in the hospitality and tourism
221) stated that CRM has many definitions depending on different people and their industry and in most cases it is also referred to as relationship marketing. CRM can be defined as a marketing method that allows a company or an organization to use its available resources to establish a lasting relationship with customers, thus gaining a competitive advantage compared to its competitors (Mohammed &…
Customer Relationship Management For The Birmingham New Library
These strategies are vital for assessing both the internal and external environments, which are favourable or unfavourable to the successful business activities. The researcher incorporated varied marketing strategies vital for enabling the Birmingham Library to accomplish their goals successfully. The researcher provided varied recommendations which the company should take into considerations in…
The role of social media in managing customer relationships"
It is more or less a multifaceted process, which is facilitated by IT and various other technologies. The study will focus on the conceptual theory of CRM and its relevance in the execution of the smooth marketing activities. The progress and the impact of the social marketing on the customer relationship marketing will be highlighted in the study. The varied CRM techniques will be highlighted and…
The role of social media in managing customer relationship
The essay will encompass the role of social media in managing customer relationships. At the current epoch modern business firms face cut throat competition among themselves. Most of the contemporary economies in the world abide by the free market principles. ‘Consumerism’ is the pivotal goal or motto of almost all the enterprises in the modern world. Business firms can never be successful in…