Business Plan: Therapeutic Footwear - Essay Example

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Business Plan: Therapeutic Footwear

The purpose of this research paper is to develop a business plan for a proposed new product, custom-tailored shoes for podiatric patients. The project framework assumes a working title Therapeutic Footwear with aims, background information, concepts, proposed research methods and possible outcomes proffered accordingly. As part of the plan, the researcher likewise aims to discuss and analyze relevant issues pertaining to the 4Ps in marketing, particularly product, place, price, and promotions, specifically outlining details on launching the new product. Launching of a new product, that is discussed in the research paper, entails a close examination of issues that relate to the following: enforcing awareness for the selected brand; designing strategies for the target market; addressing perceived potential barriers for the launching of the product; and defining and enhancing the strengths or competitive advantage; and monitoring each phase of the marketing plan. The researcher states that this study would also include an executive summary for the business plan which would proffer a brief situation analysis of the new product; a business plan for a proposed new product - Therapeutic Footwearclearly; define the marketing objectives; present an overview of the well developed and designed marketing strategies and tactics; define relevant financial considerations including a proposed budget, the projected volume of pairs to be custom-made, and the target market share; and a time table for the product launching. ...Show more


The research paper aims to present a business plan for the proposed new product, Therapeutic Footwear, specifically designed and custom made for individuals who have been diagnosed to have podiatric dilemmas, or simply for people with special footwear needs. …
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