The Chrysler PT Cruiser - Essay Example

Only on StudentShare

Extract of sample
The Chrysler PT Cruiser

The Chrysler PT Cruiser

The Chrysler Group is Daimler Chrysler AG’s unit which is world’s fifth biggest automaker producing company in both passengers as well as commercial vehicle segments. The Chrysler PT Cruiser is built by Chrysler which is a “retro” styled station wagon. It is the marquee of Daimler Chrysler. The model resembles in size and shape to the 1997 Chrysler CCV prototype. The marketing plan is all about repositioning and revitalising the PT Cruiser that has been struggling since many years and underwent a decline stage. PT Cruiser has been one of the successful retro-styled vehicles. More than 1.3 million PT Cruiser cars were manufactured since the year 2000. However, despite its stylish look and many advanced features, the sales of the car have been plummeting in the recent years. It has been analysed that the reason behind the sales slide and the failure of the PT Cruiser have been that the Chrysler didn’t invest the required sum in this model. It has even been argued that the reason behind its failure has been that the car was never improved by the company over its life span. The target segment was primarily the middle aged people who bought these cars.
There are always two basic strategic choices for any company. Either the company can segment the market or it can treat its entire market as its potential customers for the goods and services that it renders. By the word ‘segmentation’ the development of the unique marketing strategies in order to meet the market needs of the market place, is perceived. ...Show more

Summary

It has been evident that PT Chrysler has been targeting the middle aged group, i.e. 50 years and above. The term market segmentation can be defined as the process whereby the customers and/or the potential customers are split in a market into different groups or sections…
Author : alexbarton
The Chrysler PT Cruiser essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Chrysler PT Cruiser"
with a personal 20% discount.
Grab the best paper

Related Essays

Financial Project pt. II
11.90 From the development of one’s income and expense, or cash flow statement, one learned that our family’s financial life actually manifests that we try to live within our means. A portion of the excess (or net surplus) of about $750, which is about 11.90% is of total net income is actually earmarked for some entertainment or recreational activities with the children on an irregular basis.
4 pages (1000 words) Essay
Chrysler&Fiat
These changes negatively impacted Chrysler. After a year Chrysler has been trying to resolve its issues, thus Chrysler merged with Daimler. This alliance was unsuccessful and eventually the company broke the contract. Based on my analysis Daimler felt that Chrysler needed them, so Daimler treated Chrysler like a child.
5 pages (1250 words) Essay
DAIMLER CHRYSLER
However, due to prevailing economic crisis and technological developments in America the merger did not yield the anticipated results. This study will explore the differences of the products models of Chrysler and Daimler before the conclusion of the merger.
8 pages (2000 words) Essay
Global Automotive Industry
The automobile industry for example has really expanded their computer and electronic components of their vehicles. These developments have led to improved fuel economy and better and improved chassis systems. Even as the automobile industry continues to grow, it is evident that the market is becoming more competitive by the day, and this has forced many manufacturers to reduce their costs of production, look for new markets, reduce the time for the production for development of a new product, also there has been the need to form mergers and alliances with other business partners and create more newer and innovative design and content.
14 pages (3500 words) Essay
Assignment
The company that has been chosen for the study is Chrysler. The product that is chosen for the study is PT Cruiser. The Chrysler PT Cruiser is built by Chrysler which is a “retro” styled station
4 pages (1000 words) Essay
Land cruiser vs nissan patrol
It was a jeep-like vehicle. Its invention commenced in the year 1954 (Tamara 2012). The Land Cruiser model has been produced in adjustable, station wagon, hardtop, as well as utility truck versions. It is dependability, and longevity has made it popular
4 pages (1000 words) Essay
Chrysler LLC: Business Failure
In the year 2007, Daimler sold Chrysler to renown Cerebus Capital Management. In the year 2009, after filing for bankruptcy, Chrysler Group LLC in its aim of establishing a global or a worldwide tactical alliance with Fiat S.p.A, which produces the following products; Fiat vehicles and products, SRT, Mopar, Ram, Dodge, and Chrysler.
3 pages (750 words) Essay
Strategic plans for American car manufacturer Chrysler
The Chrysler brand had a strong appeal to the international market. The company has had successful business decisions which included the acquisition of Jeep brands and Dodge. Chrysler employs over 55,000 workers across the world. The company sells over 2 million
11 pages (2750 words) Essay
Chrysler Electrical Cars
Recharging with an 110-volt outlet takes eight hours while recharging with a 220-volt outlet takes half of the time, four hours. The jeep wrangler is an electrified version with small gasoline engine that
4 pages (1000 words) Essay
Human Resource Management PT 3
responsibilities, working conditions and working relationships of and between jobs, and the qualifications of the employee who should man each job” (Martires, 2004, p. 104). As specifically noted, the purpose of job analysis is to clearly establish the link and relatedness of
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT