On customer satisfaction - Essay Example

Only on StudentShare

Extract of sample
On customer satisfaction

The findings of the study will pave way for enhanced research in the field of customer satisfaction. The core concepts of relationship marketing, service quality and customer loyalty will be primarily dealt within this literature analysis. All the above three concepts are very much important in retaining the existing customers and to bring in new customers. A proper attention to these concepts will help in producing long term profitability for the organization. The literature analysis will be based on the impact of these concepts on the current retail sector and its relationship with customer satisfaction. 2.2. The Retail Industry Retailing may be described as the concept of marketing or selling the goods based on the customer choice and needs, on behalf of various organizations that produce such goods. (Gilbert, 1999) It is the concept of effective management of resources based on the needs and aspirations of the customers. (Davies, 1993) The study conducted by Peterson & Balasubramanian (2002) puts forward the strong argument that retailing has evolved and transformed a lot since the beginning of the 21st century. As per their views, the internet revolution is the main reason for such a massive change in retailing and marketing. ...Show more

Summary

CHAPTER 2: LITERATURE REVIEW  2.1. Introduction  Customer satisfaction is a wide area covering various aspects. This is a field which has been researched and discussed over years in various academic disciplines by various specialists. Some of the recently evolved concepts of customer satisfaction are customer intimacy, customer centric and customer focus…
Author : zora96
Essay on customer satisfaction essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Essay on customer satisfaction"
with a personal 20% discount.
Grab the best paper

Related Essays

Customer Satisfaction
10). In the given case of the manufacturing company, the voices of the customers are raised against the poor products as well as against the customer service department and as a result, the sales and the profit volume decreases. In the third week after the new general manager joined the company, a customer came with a complaint regarding a defective product.
2 pages (500 words) Essay
IMC and Customer Satisfaction
This is necessitated by the fact that majority of our target market is techno- savvy and that they prefer commodities and services’ price and quality comparison in the social media (McDonald, 2009). Also to catch up with our key competitors who have already established their company websites, we need to customize our marketing methods in order to woo the target market.
4 pages (1000 words) Essay
Budgeting and customer satisfaction
This paper aims to look at the factors that can contribute to Duma's success, especially in terms of increasing its market share, as well as employing strategic financial tools in order to support this objective. One of these tools which is discussed in this paper is the cash budget, and what it can do to help Duma corporation as regards its business operations.
9 pages (2250 words) Essay
Customer Satisfaction
Total Quality Management deals with the product in its totality. It has been well recognized that Quality is determined by the combined efforts of various departments like Design, Engineering, Purchase, Production, Inspection etc. Total Quality Management is an across the company, management function which co-ordinates and controls various quality activities in order to produce a quality output.
27 pages (6750 words) Essay
Customer Satisfaction and the Banking Industry
Customer satisfaction in today’s world has come to occupy a place of vital importance. The phrase, “customer is king” is symbolic of the changing times where consumer courts are waiting to help citizens assert their rights. In this context, a traditional industry like banking has followed the trend and pulled up its socks.
12 pages (3000 words) Essay
Customer Relationship Management Bachelor Essay
Studies also show that most efforts at establishing a long-term relationship with customers actually achieve the opposite results. A survey of 300 US firms in the automotive, financial services, high-tech and travel industries (Shankar, 2001), for example, noted that the business models and organizational structures of these firms bring them farther instead of closer to their target customers, mainly because of the rapidly changing business environment of today.
14 pages (3500 words) Essay
Customer Satisfaction Measurement
The two identified indexes in this case are J.D Power Associates and Net promoter. Their work is to research on the possible problems with the
4 pages (1000 words) Essay
Measuring Customer Satisfaction
In order to achieve these objectives, businesses have focused keenly on the customer needs in order to produce products and services that match their expectations. In this regard, focusing on customer needs has not only
4 pages (1000 words) Essay
Service Profit Chain Valuation Argument about whether employee satisfaction can lead to Customer satisfaction in hence leads to customer loyalty
The importance of such advertising cannot be emphasized due to the subjective nature of this industry. Customer satisfaction greatly determines the loyalty of customers to the resort or spa in
10 pages (2500 words) Essay
Customer satisfaction
One of the most outstanding changes in business operation has been significant increase in customer awareness. Companies such as Apple, Inc. are increasingly acknowledging the importance
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT