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Attitude and Behaviour of Consumers Towards Organic Food: Comparison Between the United Kingdom and Turkey
Pages 40 (10040 words)
The educated society shows preference for organic food. While most European countries and particularly the UK have been practicing organic farming, countries such as Turkey in Eastern Europe are lagging behind. …
With the aim to compare the Turkish and UK consumer attitudes and their behaviour towards organic products, this study was conducted. The findings would help the marketers and producers of organic food in Turkey particularly. Four objectives were laid out in Chapter I. Through survey questionnaires as the instrument for data collection, primary data was collected from Turkey. Data for UK was relied upon two reliable secondary sources - Keynote: Organic Food (2010) and from surveys conducted by Mintel - Organic Food UK (2010).
The study concludes that organic consumers in Turkey and UK have similar as well as different socio-demographic properties. While the organic consumers belong to the similar age group, slight gender difference has been found, with more women in Turkey being conscious of organic food. The consumers in Turkey hence belong to the explorer category as they are keen to explore organic food. Family size influencing organic food consumption was different between the two countries but the influence of the family composition was similar. Again, while the low and middle income segment were organic consumers in Turkey, the high income and high educated people were organic consumers in UK. Organic logo consciousness prevails in Turkey but it is in the preliminary stage as they are merely aware and can recognize it. In the UK however, the consumers seek the term organic on labels which means they are motivated to consume organic food. ...
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